Today we were at Bread and Butter, a fashion tradeshow here in Berlin. Actually we only went because we had free guest passes, normally you can only visit the tradeshow when you have something to do with fashion.
Most of the tradeshow was not that interesting, maybe because we not in that business. The hall with all the denim brands was the coolest, some brands build really nice booths. The G-Star booth in particular was nice, maybe the free pieces of pizza convinced us. Nike had a booth full of south american soccer inspired cloths and shoes.
In general you can say the bigger the brand the nicer the booth … duh.
Conclusion: the most popular giveaway was a jeans shoulder bag.