This year in Shibuya, Tokyo, home of the trendiest of fashions and the trendiest of youth cultures, Apple opened it’s 4th Japanese Apple Store. Naturally the store itself became a trend-setter and is keeping the masses informed, and entertained with its numerous events in-store and out, and one of them was the sale of “iPod nano”.
As part of their rather unique advertising campaign, huge iPod nano posters now adorn the platform walls of Toyoko Line Shibuya Station.
As you depart the train you’ll be faced with a stream after stream of 1:1 iPod nano cutouts, in which you can pull off and take home. Obviously, I helped myself to a few as well.
Needless to say, with its tens of thousands of people passing through Shibuya station daily, those iPod cutouts won’t last very long. Fortunately, I was lucky enough to be able to catch a glimpse of the staff furiously “refilling” the empty spaces with new cutouts in between the waves of departing passengers (I took the pictures after the evening rush. I can only imagine how busy these guys can be during rush hour!).
Much to my suprise, I later realised that these cutouts weren’t made of cardboard but of plastic, and are very rigidly built too. On the reverse side were the URL and QR Codes of a site where you can download iPod nano wallpapers for your mobile phone.
Having living somewhere way out from Tokyo, I was very lucky to be able to get my hands on these cutouts AND witness those “refillers” in action. Hats off to Apple and their wonderful advertising.
source: flickr user purprin