Mattel asked design students at several universities to come up with new ideas for toys. Floor it! is one of those ideas.
Floor It! is arcade car racing brought to life. The radio controlled cars sense and react to arcade inspired course conditions like oil slicks, turbo power-ups, water hazards, and more.
The Floor It! race cars are controlled through a realistic free floating steering wheel. There are two compartments in the steering wheel, one which contains the vehicle and the other the re-useable course conditions and accessories. The steering wheel becomes a convenient carrying case that enables the child to keep everything in one place and easily transport it.
Just check out the video on this page.