Nike+ iD

July 14th, 2006

Today Nike and Apple launched Nike+. This is what I have been waiting for … waiting to pick up with running. Nike+ is combination of Nike shoes and Apples iPod Nano. It’s basicly a system to track your running pace and distance. The iPod connects to a sensor in the shoe and saves the data. When you connect your iPod, you’ll be able to upload your data to the Nike+ website, that website gives you a nice graphical visualisation of your runs. Technology, design and sneakers in one. Made for me.
… that sounds like Nike iD. Indeed I’m just back from my appointment at the Nike iD Studio in Berlin. Nike developed a new shoe for this new product: the Air Zoom Moire+.
This is what I made and some samples that were on display. flickrset


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