Processing is making it’s way up in the advertising business, it was used to create the graphics in the Nike ‘One’ campaign and in the current HP – Personal agian campaign.
The Barbarian Group did this ‘Grass’ project for the new Saturn hybrid cars.

The Barbarian Group was asked to help Goodby, Silverstein & Partners with a multimedia installation for Wired Magazine’s NextFest. The purpose of the installation was to promote the new Saturn hybrid cars. Goodby teamed up with Obscura Digital to make the installation space. …

The concept was simple enough: 45 feet of grass swaying in a virtual breeze. Visitors to the installation can make the grass sway just by walking in front of it. Additionally, visitors can input text from either of the two kiosks positioned in front of the screen. This text appears in the projection attached to its own grass blade and sways along with the rest of the scene.