mi Innovation Center

March 9th, 2007

Adidas opened the mi Innovation Center in its flagship store in Paris. It’s a space where you can customize your own sport shoes, where did we hear that before. Adidas focuses more on finding the right shoe for you by analyzing your feet and your running style, unlike Nike who’s iD line is more about colors and such.
The whole system looks like something between a CSI lab and Minority Report interfaces. The space was designed by Mutabor, they teamed up with the Fraunhofer Institut for the software. Just watch the video and you’ll see what it’s all about.

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