Diesel latest online event, Diesel Liquid Space, is just over; only 1 day after winning a Cannes Cyber Lion Grand Prix for its previous one called ‘Heidies‘. That award is a major thing in the advertising business, at least for some people.
Diesel Liquid Space was a live video stream of Diesel’s fashion show in Florence, Italy. First came a prelude with a presenter. The show itself was ‘different’ that other fashion shows because they used some sort of video holograms, otherwise nothing shocking. It was quite hard to see ‘the fashion’ as the video was very small. But luckily there were the hologram videos to distract everyone, they showed some sort of underwater world with fish, turtles and squids. At the end of the show, the video projection wrapped up in 2 blobs, which disappeared in 2 bottles on stage. Then Renzo Rosso, Diesel’s chief, came on, picked up the bottles and sprayed some fragrance into the audience. Quite a nice effect.
Afterwards the presenter came back to report from the after party, that didn’t go down that well, it was a little chaotic … the Italian style I guess.
EDIT: Diesel posted the show on YouTube.
There are some screenshots after the jump.