Gui Borchert

June 29th, 2007

Gui Borchert is an associate creative director at R/GA, the online agency that is responsible for most of Nike’s websites. You can find almost every design for Nike in his portfolio. One of them is a series of concept boards and alternate directions for the Nike+ website. It’s very interesting to see how the different ideas developed to what the current website looks like. I hope that Nike will relaunch its running websites soon as one and use the screen real estate a little better than as they do now.
Here are 2 mock-up’s for the Nike+ website.



Leave a Reply