S4C Audio Idents

March 4th, 2008

Proud Creative created a whole series of TV audio idents for the bilingual Welsh TV channel S4C. These aren’t just short introduction clips for TV programmes. The video footage actually reacts to the voice of the presenter, so you will get every single time an unique clip. Proud Creative got help from Minivegas, it took 12 months of research and development to get to this result: a realtime video rendering tool. You can watch some sample clips here, and a full explanation here. Amazing!

found at It’s Nice That

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