Lee Cooper, the English denim brand, is celebrating its 100th birthday this year. They have many collaborations lined up with some of the world’s most respected designers, celebrities, sporting heroes and iconic brands, including Ora Ito. He’s a French designer who got well known for his Gucci Villa and his Hack-Mac designs.
Lee Cooper not only asked him to design this years logo, but also to do some clothing like this pair of denim and this t-shirt. He describes his style as ‘simplexity’, which you can tell from these designs.