today and tomorrow

‘The Level Tunnel‘ is a project for Level Vodka, designed by Hussein Chalayan. The tunnel a 15 meter long, 5 meter high, glass installation that captures the essence of Level Vodka. Visitors can walk through the tunnel blindfolded or experience it from outside. Chalayan used sound, scent and touch to create something unique. The sound for example, is created by a flute made from a vodka bottle. And when a visitor is going through the tunnel, his position is tracked and he can smell the scent of lemon and cedar as he goes further into the tunnel. When the visitor leaves the tunnel, he can of course taste the vodka. All these senses together should give the visitor an impression of what Level Vodka stands for. It is currently on display in Mexico City but it will travel to Paris and Athens later this year.

The making of video: