Nike Gold – CCTV Projections

June 6th, 2008

On May 31th 2008, Nike projected a choreographed slideshow of China’s Golden Athletes on 4 columns of the CCTV building in Beijing. Three of the columns featured the athletes in their competitive stance, to reflect their readiness and determination, while the fourth column featured the graphic motif from the competition gear, focusing on “China”.
It’s quite impressive what Nike already did in Beijing in the anticipation of the olympics, apparently they really recognized the fact that these olympics will get more attention than any other one.

Nike Gold - CCTV Projections

Nike Gold - CCTV Projections

Nike Gold - CCTV Projections

One Response to “Nike Gold – CCTV Projections”

  1. alpha Says:

    it is very good. i like it.

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