Solebox, a Berlin sneaker store, will release its version of the Asics Gel Lyte III this Saturday. This is one of the most anticipated sneaker releases this year, there will be only 250 pairs available worldwide. It is even becoming that crazy, that they even made a small commercial for it. A Dutch advertising agency called Habbekrats Reclame produced it. You can find more info and some making of pictures at Endorsed.
So what’s so special about this sneaker? Well, some parts change color when the are exposed to sun light. Of course the limited numbers and that it is designed by Solebox are part of the whole hype.