It’s been a while since I posted a website, but Caio Lazzuri from Goodby, Silverstein & Partners San Fancisco pointed me to their Plug Into the Smart Grid website. It is a campaign website for General Electric Smart Gird, it’s all about energy management. The 3D infographics are just stunning!
But the bonus is the augmented reality feature. Ok, it’s just a visual gimmick, but it’s one of best online implementations I have seen till now. You can choose between 3D wind turbines and 3D solar panels. A 3D scenery expands in your hands and is completely animated. It’s nice to see this technology in a corporate website without any weird plugins besides the Flash Player.
They’ve used the opensource Flash library FLARToolKit, which really deserve its credit.