Honda Let It Shine

March 26th, 2009

This is the new TV ad for the new Honda Insight, a hybrid car. They parked a huge grid of those cars in the desert and used the headlights as pixels to show this animation. The effect is very impressive. Hybrid or not, I’m just not sure about the carbon footprint of this ad …
Written by Wieden+Kennedy Amsterdam.

The making of:

found at the creative review blog

7 Responses to “Honda Let It Shine”

  1. ange Says:

    Amazing that this ad was done in-camera
    who is the director ?

  2. today and tomorrow - pieter Says:

    Let It Shine credits:

    Ad agency: Wieden + Kennedy, Amsterdam
    Executive creative director: Jeff Kling
    Executive creative director: John Norman,
    Creative director: Sue Anderson
    Copywriter: Zach Watkins
    Art director/Animator: Nacho Guijarro
    Art director: Craig Melchiano
    Production company: Bouffant
    Director: Erik van Wyk
    Executive producer: Melina McDonald
    DoP: Tim Pike

  3. peter Says:

    So how did they wire up all the headlamps? It’s the only reason I watched the making-of, and they didn’t answer that. Sheesh.

  4. today and tomorrow - pieter Says:

    @peter: exactly, they must have used kilometers of cable. I don’t think they did this wireless.

  5. » Impresionante Comercial del Honda Insight Says:

    […] para hacer impresionantes animaciones. Comercial realizado por Wieden+Kennedy Amsterdam. Via: T&T. La canción es: Berend Dubbe And Gwen Thomas – This Little Light Of […]

  6. Honda Insight on Vimeo – today and tomorrow Says:

    […] month ago Honda launched its TV commercial “Let It Shine” for its hybrid car called Insight. They now placed the ad on the online video service Vimeo […]

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