Honda Let It Shine
March 26th, 2009This is the new TV ad for the new Honda Insight, a hybrid car. They parked a huge grid of those cars in the desert and used the headlights as pixels to show this animation. The effect is very impressive. Hybrid or not, I’m just not sure about the carbon footprint of this ad …
Written by Wieden+Kennedy Amsterdam.
The making of:
found at the creative review blog
March 26th, 2009 at 12:49 pm
Amazing that this ad was done in-camera
who is the director ?
March 26th, 2009 at 12:53 pm
Let It Shine credits:
Ad agency: Wieden + Kennedy, Amsterdam
Executive creative director: Jeff Kling
Executive creative director: John Norman,
Creative director: Sue Anderson
Copywriter: Zach Watkins
Art director/Animator: Nacho Guijarro
Art director: Craig Melchiano
Production company: Bouffant
Director: Erik van Wyk
Executive producer: Melina McDonald
DoP: Tim Pike
March 27th, 2009 at 5:04 pm
So how did they wire up all the headlamps? It’s the only reason I watched the making-of, and they didn’t answer that. Sheesh.
March 27th, 2009 at 5:09 pm
@peter: exactly, they must have used kilometers of cable. I don’t think they did this wireless.
March 28th, 2009 at 8:03 pm
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