“It’s time for Art Directors the world over to boycott the use of Futura Extra Bold Condensed – the most over-used typeface in advertising history. Destroy the Great Satan of clichés and the Little Satan of convenience, and rally to the cause of a better type selection.
Please fill out the enclosed petition and mail it to our headquarters. It will be used to sway the opinion-makers of our industry toward our just and worthy cause.
Together, we can whip this mother.”
Really??? That was a common opinion in 1992?
These 2 pages were designed by Jerry Ketel are were published in the 1992’s TDC Typography 13.
found in Wei Huang his Flickr account