Crispin Porter + Bogusky is one of the hottest advertising agencies around with an amazing portfolio. The only problem they have is their current website, it is not and never was a good website. That website is actually that old that I don’t remember an older version of it.
Yesterday they made the beta version of their new website available to the public. I’m happy that they didn’t go the Wieden+Kennedy road, which is a 2 year old Flash monster, they don’t even update their timeline anymore.
The CP+B beta site is very reduced, they only show the logos of a few of their clients and present their work through videos and links to external websites. That’s it, no big write up on how they did their award winning campaign, the works speaks for itself.
Below their work you find 3 columns where the aggregate content. 2 columns are dediced to the client, one with links to traditional media news and one to blog posts related to the brand. The left column shows all the tweets from and @Bogusky, plus tweets about CP+B. They claim that they will not filter anything, a bold move!
In a few weeks they will release Nude, the code behind this site, as an open source project. Another bonus point.
So here is video of Alex Bogusky explaining the features of the beta site.