Crispin Porter + Bogusky Beta

July 1st, 2009

Crispin Porter + Bogusky is one of the hottest advertising agencies around with an amazing portfolio. The only problem they have is their current website, it is not and never was a good website. That website is actually that old that I don’t remember an older version of it.
Yesterday they made the beta version of their new website available to the public. I’m happy that they didn’t go the Wieden+Kennedy road, which is a 2 year old Flash monster, they don’t even update their timeline anymore.
The CP+B beta site is very reduced, they only show the logos of a few of their clients and present their work through videos and links to external websites. That’s it, no big write up on how they did their award winning campaign, the works speaks for itself.
Below their work you find 3 columns where the aggregate content. 2 columns are dediced to the client, one with links to traditional media news and one to blog posts related to the brand. The left column shows all the tweets from and @Bogusky, plus tweets about CP+B. They claim that they will not filter anything, a bold move!
In a few weeks they will release Nude, the code behind this site, as an open source project. Another bonus point.
So here is video of Alex Bogusky explaining the features of the beta site.

Crispin Porter + Bogusky Beta

5 Responses to “Crispin Porter + Bogusky Beta”

  1. aaron Says:

    I’m also happy they didn’t go the WK way. Not to say I’m happy with the way they did go, though. Nice idea, terrible execution. As far as news aggregators go, this one flat sucks. ยข2.

  2. pieter | today and tomorrow Says:

    Aaron, what don’t you like about it? The colors? The fact that you have to rollover to read the preview of the feeds? The way they present their work?
    There are probably a few things they could optimize but in general this is a fresh approach for an ad agency website.

  3. Riley Says:

    http://siteinspire.net/ is a good resource for nice designs — what is the best ad portfolio site you’ve come across to date?

  4. spanier Says:

    this makes it even better:

    “We like sharing. If we wanted to keep things to ourselves, we wouldn’t have built a site that shows you the nasty things people say about us alongside all the nice stuff. In fact, we like sharing so much we’re even going to share this site with you by making Nude, the code behind cpbgroup.com, open source. We’ll be releasing it soon so check back often. And then do with it what you like. Build a website for yourself. Add a module to your existing site. Or, if you’re into sharing too, maybe you want to develop a new module for our site. We can’t promise we’ll use it. But if it’s amazing, we promise we’ll be amazed. Because besides sharing, we also like really smart people. “

  5. Thom Payne Says:

    Ugly. And I’m not just talking about Alex.

    It appears true that they’re not filtering, though: two of the items today are about VW (potentially) dumping them.

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