Advertising people really like to pick up new things they’ve seen on the internet to use in their work. A good example would be augmented reality applications. Sample apps have been around for years but since a Flash based solution called FLARToolKit popped up last summer, every cool ad kid seems to propose it to his clients.
So what’s next? Tilt-shift time-lapse aesthetics. The Uniqlo Calender would be a good example. Keith Loutit is the online star of this kind of videos, watch them in his Vimeo account.
McCann Malmö asked Keith and Upper First to do an ad for Colorama, a Swedish paint brand. The result is a very nice TV ad with a twist. You can see the storyboard and behind the scenes shots here.
So I guess you want to see the video now … just go to Motiongrapher.