Colorama

July 6th, 2009

Advertising people really like to pick up new things they’ve seen on the internet to use in their work. A good example would be augmented reality applications. Sample apps have been around for years but since a Flash based solution called FLARToolKit popped up last summer, every cool ad kid seems to propose it to his clients.
So what’s next? Tilt-shift time-lapse aesthetics. The Uniqlo Calender would be a good example. Keith Loutit is the online star of this kind of videos, watch them in his Vimeo account.
McCann Malmö asked Keith and Upper First to do an ad for Colorama, a Swedish paint brand. The result is a very nice TV ad with a twist. You can see the storyboard and behind the scenes shots here.
So I guess you want to see the video now … just go to Motiongrapher.

Colorama

Colorama

Colorama

Colorama

2 Responses to “Colorama”

  1. 先看看|趣味 设计 生活 » Colorama广告创意 Says:

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  2. Sonja Says:

    Yes, this is a cool commercial indeed! I’ve been so close to post this on my blog as well, because it really differs from other commercials here in Sweden. I followed the link to Keith Loutit’s Vimeo account and his stuff are just crazy-cool! Great post :D!

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