Nike The IAM1 Journey

July 7th, 2009

Nike is re-releasing the OG colorways of the the Air Max 1 sneaker, the ones still missing in my collection … But they also introduce a new version called the Air Maxim, based on the same silhouette but using the newly developed materials. The title of the European campaign is “The IAM1 Journey“. Nike will introduce you to 5 creative hotspots in Europe and Berlin is the first one. So which visual language did they chose? Exactly … a tilt-shift time lapse video. Once again very lush imagery.

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

2 Responses to “Nike The IAM1 Journey”

  1. Sneaker Jewelry By Sabrina Dehoff - today and tomorrow Says:

    […] today and tomorrow « Nike The IAM1 Journey […]

  2. petersz Says:

    berlin is europe ;)

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