So, how much is that Cannes Gold Lion really worth?

July 15th, 2009

The Belgian digital agency Boondoggle won 5 Gold Lions at Cannes this year. They wanted to know how much these trophies are worth, so they visited the Pelikaanstraat in Antwerp, Belgium, the world’s biggest centre for the diamond and gold trade …
This is a very nice way to let people know that you did well at Cannes this year and having a laugh about it at the same time.

found at Creative Review blog

2 Responses to “So, how much is that Cannes Gold Lion really worth?”

  1. How much is a Gold Lion worth? | Average Days @ Hyper Island Says:

    [...] Via today and tomorrow [...]

  2. Red Says:

    It might sound odd to say, but it makes it even cooler to know that the object itself is worthless.

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