Sabrina Dehoff is one of the Berlin creatives involved in the Nike IAM1 Journey, she designed these sneaker jewelry for the Air Max 1 and Air Maxim.

found at highsnobiety

Nike is re-releasing the OG colorways of the the Air Max 1 sneaker, the ones still missing in my collection … But they also introduce a new version called the Air Maxim, based on the same silhouette but using the newly developed materials. The title of the European campaign is “The IAM1 Journey“. Nike will introduce you to 5 creative hotspots in Europe and Berlin is the first one. So which visual language did they chose? Exactly … a tilt-shift time lapse video. Once again very lush imagery.

Explosion by Rafaël Rozendaal.

This photo was on the cover of the December issue of Dazed&Confused. It was part of the editorial shot by Daniel Sannwald, Valentina D’Ettorre of Happy Finish was responsible for the retouching.

And as a bonus, here is John Paul Thurlow‘s version of it.

Nearly 100 fridges in a corner by Thomas Rentmeister.

found at pan-dan

Walead Beshty send a FedEx Large Box filled with a two-way mirror glass with safety glass laminate, by Standard Overnight fromLos Angeles to New York and subsequently with Fedex International First from New York to Berlin. When it arrived it looked like this.

found at DTYBYWL

Advertising people really like to pick up new things they’ve seen on the internet to use in their work. A good example would be augmented reality applications. Sample apps have been around for years but since a Flash based solution called FLARToolKit popped up last summer, every cool ad kid seems to propose it to his clients.
So what’s next? Tilt-shift time-lapse aesthetics. The Uniqlo Calender would be a good example. Keith Loutit is the online star of this kind of videos, watch them in his Vimeo account.
McCann Malmö asked Keith and Upper First to do an ad for Colorama, a Swedish paint brand. The result is a very nice TV ad with a twist. You can see the storyboard and behind the scenes shots here.
So I guess you want to see the video now … just go to Motiongrapher.

This Friday is the opening of the Black Math show by Andy Gilmore at the Pool Gallery in Berlin. It’s mandatory to go and see it when you’re around, till August 22nd!

This music video for Misfit by The Bumblebeez was directed by the Glue Society. They produced the track completely on a Nintendo DSi. It was actually commissioned by V Energy Drink for their V Raw programme where they want to encourage young Australians to a apply for internships at creative companies. The website documents the whole process to give them an insight in the whole creative machinery.

found @CreativeReview

Paper Irwin by Matt Shlian.

found at pan-dan