The Playface

August 21st, 2009

Sony redesigned PS3 and asked Wieden+Kennedy Tokyo to develop the campaign for it. They came up with The Playface: “It’s that face you make when you are playing video games and concentrating so much that you don’t even realize the kind of expressions you are making. And everyone has a different one.” They filmed 50 people in the heat of gaming and I must say that the footage cools very good. Just go to the website!
This might actually sound familiar to you. Robbie Cooper did a similar project a while ago called “Immersion“.

The Playface

The Playface

The Playface

The Playface

7 Responses to “The Playface”

  1. M Says:

    Also Philip Toledano have made this exakt concept as an art project. I think w+k should have known this, and that makes the whole campaign from an ad guy perspective pretty lame.
    http://mrtoledano.com/frame_videogamers.php

    Great blog though! cheers

  2. pieter | today and tomorrow Says:

    @M
    I even forgot about that project.
    Yeah, it’s really strange that they did this without one of those artists. But I guess that the target audience doesn’t know nor care. It just looks good.

  3. Playface // Caligraffiti | Design, arte, tecnologia e cultura Says:

    [...] de Paloma Valls, via today and tomorrow Dê o seu voto !  Loading …  | Permalink | Trackback [...]

  4. soo Says:

    Whose direction?

  5. pieter | today and tomorrow Says:

    @soo
    It was directed by Timothy Saccenti.

  6. Gisela Domschke Says:

    Checkout also Godfrey Reggio’s Evidence – a short film by “Koyaanisqatsi” director produced in 1995 by Massimo Cortesi. ” The film consists of extreme close-ups of children’s faces in various states of intense emotion, accompanied by the dramatic music of Philip Glass. Only in the final seconds of the film do we see what the children have been looking at all this time.” http://www.imdb.com/title/tt0112990/plotsummary

  7. Justin Leach » The Evolution of Game Faces Says:

    [...] [via Today and Tomorrow] [...]

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