adidas Y-3 Autumn/Winter 2009
August 28th, 2009Autumn is right around the corner and most fashion brands are launching their campaigns. So did adidas Y-3, last season was all about surveillance cameras, this time the campaign is called “Satellite”. The website is once again a very nice execution of this concept, the digital glitches during the transitions are top notch. When it comes to the apparel, well it’s adidas Y-3, it’s not for everybody but there some nice pieces in the collection.
Made by Sid Lee Amsterdam.
September 1st, 2009 at 6:30 am
I was actually on the site yesterday looking around for bags.
I agree that the transitions are top-notch and the overall design is great as a branding element. But the functionality of the site is pretty horrible.
There’s no way to browse for items. You can only pick a category and then click one image after another. Some repeats would come up. And a lot of things that I didn’t care for would also come up. Frustrating.