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Augmented Sand Sculpture

September 11th, 2009

Last Friday was the official start of the construction of the new Dutch Filmmuseum in Amsterdam. The new building was designed by Delugan Meissl Associated Architects and will be ready by the end of 2011. To celebrate this event, Wieden+Kennedy Amsterdam and Theo Watson developed an augmented sand sculpture. It’s a 5 by 6 meters large scale model of the new building made with a material available at the construction site … sand.

filmmuseum

found at It’s Nice That

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8 Responses to “Augmented Sand Sculpture”

  1. A few of my favorite things… » Augmented Sand Sculpture Says:
    September 11th, 2009 at 8:26 am

    [...] at todayandtomorrow Posted by Jason » Advertising, Art, Design [...]

  2. John Instruct Says:
    September 11th, 2009 at 1:31 pm

    Love Dulgan’s work and have visited some of their buildings… I’m struggling to see how this is Augmented? Its a sand sculpture of the building with projections?

  3. pieter | today and tomorrow Says:
    September 11th, 2009 at 3:04 pm

    @John
    You may not compare this to augmented reality.
    If it wasn’t for the projections, the sand model would just look like a grey/brown blob. It would be much harder to recognise the final design.
    So I think that the projects do augment the sand model of the building.

  4. Alexandra Says:
    September 11th, 2009 at 3:15 pm

    What a great idea! The additions really bring life to the model.

  5. Teknologeek.com » Escultura de Arena que por las Noches Cobra Vida Says:
    September 12th, 2009 at 12:15 am

    [...] En el blog ya hé publicado varios albums de impresionantes esculturas de arena y también varios post sobre realidad aumentada, en esta caso Wieden+Kennedy Amsterdam y  Theo Watson combinaron las dos cosas y crearon una escultura de arena que por las noches cobra vida. En el primer video se muestra el resultado final y en el segundo el cómo se hizo.  via [...]

  6. Architecture et réalité augmentée « Muuuz – Blog Architecture, Design, Tendances, Inspiration Says:
    September 12th, 2009 at 11:03 am

    [...] Source: Today and Tomorrow [...]

  7. Augmented Sand Sculpture (Netherlands) | vj.tv Says:
    September 28th, 2009 at 11:21 pm

    [...] (todayandtomorrow.net)  [Sept. 4th] was the official start of the construction of the new Dutch Filmmuseum in Amsterdam. The new building was designed by Delugan Meissl Associated Architects and will be ready by the end of 2011. To celebrate this event, Wieden+Kennedy Amsterdam and Theo Watson developed an augmented sand sculpture. It’s a 5 by 6 meters large scale model of the new building made with a material available at the construction site … sand. [...]

  8. 先取りミュージアム(Augmented Sandsculpture-Filmmuseum) : monogocoro ものごころ Says:
    January 15th, 2010 at 7:13 am

    [...] Thanks!:today and tomorrow [...]

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