Am I the only one here that had a Deora? Geez, when were you guys born? Deora was one of the most famous designs to come out of the Hot Wheels garage back in the 60′s. Between that and the Twin-Mill there was heaps of excellent designs by Hot Wheels that made it into the considerations of car companies at the time.
tl:dr, it’s actually a hot wheels car, look it up on google.
I’ve seen this vehicle before, if I recall the front windshield opens upward and the lower front section (grill) opens outward. Is it just me or has anyone else noticed that the exhaust vents on the sides are Mustang tail light bezels turned sideways?
Deora was designed by Harry Bradly for Dodge to help promote their Dodge A-100 pick-up which the Deora was built from. The Alexander Brothers built the truck. It has a number of Ford parts in it including the Mustang Taillite Bezels used as exhaust outlets as Shane mentioned. The windshield and surround is the back window from a 1960 Ford Wagon. The back window of the Deora is the roof and back window of a 1963 Ford.
Spuffler, the Dodge A-100 is a semi uni-body with a boxed sheet metal frame work welded to the floor of the van.
The bed is mainly useless because the radiator and fan are mounted in the bed because there is no room in the front.
The taillite is hidden behind the wood grain panel and shine downward onto the reflective panel below.
A contest was sponsered by Dodge and Hot Rod magazine to name the truck when it was still just Bradleys sketches.
Bradley went to workfor Mattel in 1966 to design cars for the new Hot Wheels line. He decided to include the Deora as one of the first 16 cars. The real Deora was built before Hotwheels came out. Surfboards were added by edict of Elliot Handler for play value over Bradly’s protests.
The AMT model deoras have shown up a number of times in the past 45 with at least 4 different building versions. I have one of each.
This “truck” is retarded and exactly backwards. Is it mid-engine? The whole point of a truck is so you can put things in the bed, referring to the earlier post by hotwheelsbob2000. So lets get things straight, dodge set out to make a backwards truck that is 1 ugly, 2 hard to actually get into, and 3 you cant even use the bed to move things? What is more pointless, this or the stupid tomahawk motorcycle with the viper engine? Mopar you rock but sometimes….. jesus.
Hotwheelsbob has it alll correct. I worked in the Dodge studio after the A brothers built this as a show car. I worked with them on the original Dodge Super Bee show car which I named in a studio contest. They were REAL craftsmen. Mike worked for ASC for a while. Don’t know what happened to Larry.
For years there used to be a white one sitting on a lot on Foothill (I think) Boulevard (may have been Walnut) in Pasadena. This would have been 1970s. I wonder if this is the same one? I was told there had only been two of them made. Don’t know if that’s true or not.