Nike Music Shoe

April 14th, 2010

Nike Music Shoe is an awesome ad for the Nike Free Run+ shoe. In the video you can see Hifana doing a live performance by using the shoes as controllers. By bending the flexible sole of the Nike Free Run+, they can control different sounds. I’m actually pretty sure that it is real because I think that I spotted Daito Manabe in the video. And we all know what he’s capable of. I guess they’ve used some flexible sensors and hooked them up to MaxMSP. Great work!

UPDATE:
Indeed the shoes used in the video are the real sound controllers. Tomoaki Yanagisawa of 4nchor5 la6 was responsible for the hardware part. He added flexible and accelerometer sensors to the shoes. Daito Manabe of rhizomatiks did the sound programming with Max.
They were both commissioned by Wieden + Kennedy Tokyo for this project.

16 Responses to “Nike Music Shoe”

  1. david goligorsky Says:

    This is amazing. I think you’re right about the flexible sensors, piezoelectrics, and maybe MaxMSP. I’ve done embedded sensors running through an Arduino and turning signals into MIDI input through Garage Band as a drum machine for dogs (long story…) http://www.davidgoligorsky.com/index.php?/project/drum-machine-for-dogs/

    These fellows did use mixers and some effects pedals to keep a beat going, so you could definitely do this with Arduino, which is free. Good stuff, love to see more like this!

  2. pat Says:

    yea but this is deffo polished up in post. a lot. the distortion of the samples for example around 1:45 seems like BS. i love stuff like this, reminds me of atsuhiro ito who i just saw recently live here in london who was also commissioned for Sony to do an AD, but u hav to remember after all its just that advertising. its candycoated lies.

    i wait to see this live myself to judge how well this really works.

  3. pat Says:

    haha just watched till the very end and noticed there was a notice at the end. they got so good at lying, they have to apologize for it afterwards :D

  4. blackfeathers Says:

    i’m still a bit skeptical on this one. i’d like to see the specs of their diy set up documented. how did they put the sensors so far deep into the flex part of the shoe without destroying the wearability? i’m not saying it’s not possible, just that they need to show us more on how it was done since anybody can in theory fake this.

    there’s obviously some sample playback involved although all you see are traditional mixers and shoes. they could be faking it, or even portions of it via edits, for all we know.

  5. pieter | today and tomorrow Says:

    @blackfeathers
    did you read the disclaimer at the end?

  6. tomoaki YANAGISAWA » NIKE MUSIC SHOE Says:

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  7. Ajani Says:

    Ok.

    I think it’s safe to say that Nike has some of the coolest commercials out there.

    This is amazing.

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  13. Teknologeek.com » Nike Music Shoe: Mezclando Música con Tenis Nike Says:

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