iPad Light Drawing – Making Future Magic

September 14th, 2010

Dentsu London, a creative communications agency, collaborated with BERG to visualize their “Making Future Magic” strategy in a movie. They decided to make a stop motion animation with light drawings made with an iPad. The result is amazing! At the beginning they explain the process, but the real video starts at 1:40.

Some tests.

14 Responses to “iPad Light Drawing – Making Future Magic”

  1. Maiko Says:


  2. Jonas Says:

    Such an amazing example of what happens with new things + new technology. Looks fancy and nice, but says absolutely nothing. Viva the content-less generation.

  3. Flavster Says:

    amazing !!!!

  4. Making Future Magic | aer studio Says:

    [...] via todayandtomorrow.net [...]

  5. Making Future Magic Says:

    [...] From today and tomorrow. [...]

  6. Light Drawing with the iPad « Prototype Syndicate™ Says:

    [...] found on todayandtomorrow.net Category: [...]

  7. iPad Light Drawing - Apple Blog Says:

    [...] Rysowanie światłem + XXI wiek + fajny gadżet z dużym ekranem + kilka kreatywnych umysłów. Making Future Magic. [...]

  8. Mason Says:

    So brilliant it gave me shivers!

  9. Peter Says:

    Idea is better than the execution, unfortunately. Earnest ad types trying to imbue meaning to a meaningless tagline, with a resulting movie that is too long. The stills look better than the final piece.

  10. Making Future Magic « MI QUERIDO WATSON BLOG Says:

    [...] Vía: todayandtomorrow.net Comments (0) [...]

  11. iPad Light Drawing -- BlogLESS: A Blog about Design Ethics Says:

    [...] and Tomorrow reports a neat new stop motion animation by Dentsu London and [...]

  12. Garrett Says:

    Simple ideas can lead to great results. This is a good example of that.

  13. Bűvészkedj iPaddal | Szép Says:

    [...] Today & Tomorrow, Dentsu London, [...]

  14. Teknologeek.com » iPad Light Drawing Says:

    [...] Dentsu London es una agencia de comunicaciones creativas. Tal agencia colaboró con  BERG tpara unos visuales para una película llamados “Making Future Magic” . Para realizar el visual decidieron hacer una animación en Stop Motion con dibujos de luz procedentes de un iPad. El resultado es Impresionate: mital holograma, mitad magia. En el video se explica todo. Vía: T&T [...]

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