Archive for the 'advertising' Category

Fashion Show with Google

December 2nd, 2010

“Fashion Show with Google” is a 30 second TV commercial made by Robbin Ingvarsson & Waldemar Wegelin for the campaign ‘more with Google’ in Japan. It features the Image Search functions ‘sort by color’ and ‘similar images’. I really like it because it shows you that you can use the internet in many different ways.

And as a bonus: the Google Translate Beat Box. Try it yourself, click here.

The Making Of Nike Music Shoe

April 28th, 2010

Remember the Nike Music Shoe ad from 2 weeks ago? Well, here’s the making of video. Seems like it was a very fun project.

Nike Music Shoe

April 14th, 2010

Nike Music Shoe is an awesome ad for the Nike Free Run+ shoe. In the video you can see Hifana doing a live performance by using the shoes as controllers. By bending the flexible sole of the Nike Free Run+, they can control different sounds. I’m actually pretty sure that it is real because I think that I spotted Daito Manabe in the video. And we all know what he’s capable of. I guess they’ve used some flexible sensors and hooked them up to MaxMSP. Great work!

Indeed the shoes used in the video are the real sound controllers. Tomoaki Yanagisawa of 4nchor5 la6 was responsible for the hardware part. He added flexible and accelerometer sensors to the shoes. Daito Manabe of rhizomatiks did the sound programming with Max.
They were both commissioned by Wieden + Kennedy Tokyo for this project.

Escape Vehicle No.6 versus The Space Chair Project

November 18th, 2009

In 2004, Simon Faithfull was commissioned to do a live event by The Arts Catalyst for its Artists Airshow. He decided to launch a weather balloon with a chair attached to it. The audience could follow the live video feed on a large screen. A typical art project.
In 2009, the advertising agency Grey London did The Space Chair Project for their client Toshiba. They also launched a chair with a weather balloon, except that they used HD cameras to create the highest HD TV ad in the world. But somehow they don’t mention Simon Faithfull anywhere …

Update: According to this article, Simon was part of the team who did the ad.

Escape Vehicle No 6 by Simon Faithfull (2004)

The Space Chair Project

The Making of Space Chair

found via @golan

Helicopter Boyz In Yomiuri Land

October 1st, 2009

Some time ago, Nikon launched a new camera with a built-in projector, the Coolpix S1000pj. GT Tokyo strapped some of these cameras onto the Helicopter Boyz and let them take some pictures. The Boyz then did their live dance performance at Yomiuri Land with the cameras still strapped onto them. Great stuff!

adidas Y-3 Autumn/Winter 2009

August 28th, 2009

Autumn is right around the corner and most fashion brands are launching their campaigns. So did adidas Y-3, last season was all about surveillance cameras, this time the campaign is called “Satellite”. The website is once again a very nice execution of this concept, the digital glitches during the transitions are top notch.  When it comes to the apparel, well it’s adidas Y-3, it’s not for everybody but there some nice pieces in the collection.
Made by Sid Lee Amsterdam.

adidas Y-3 Autumn/Winter 2009

adidas Y-3 Autumn/Winter 2009

adidas Y-3 Autumn/Winter 2009

adidas Y-3 Autumn/Winter 2009

adidas Y-3 Autumn/Winter 2009

adidas Y-3 Autumn/Winter 2009

The Playface

August 21st, 2009

Sony redesigned PS3 and asked Wieden+Kennedy Tokyo to develop the campaign for it. They came up with The Playface: “It’s that face you make when you are playing video games and concentrating so much that you don’t even realize the kind of expressions you are making. And everyone has a different one.” They filmed 50 people in the heat of gaming and I must say that the footage cools very good. Just go to the website!
This might actually sound familiar to you. Robbie Cooper did a similar project a while ago called “Immersion“.

The Playface

The Playface

The Playface

The Playface

Mad Men BMW Ad

August 20th, 2009

I’m a real fan of Mad Men, a TV series by AMC about the men and women of Madison Avenue advertising in the 1960’s. The acting, art direction and camera work are outstanding.
The advertising agency GSD&M Idea City, a real one, came up with the idea to do a collaboration between Mad Men, BMW and Vanity Fair. They produced on the set of Mad Men and with the show’s stylists and art director, a 5 page pictorial fold-out which will be published in the September issue of Vanity Fair. The idea behind is that America’s perceptions of diesel is still stuck in the 1960’s and wanted to juxtapose this with reality.
What about that? Mad Men really advertise something.

Mad Men BMW Ad

Mad Men BMW Ad

found at dropular

adidas SLVR A/W 2009

July 20th, 2009

This is the new video for the adidas SLVR A/W 2009 collection. And this how they describe the label: “adidas SLVR is pure, streamlined form, stripped of excess; it delivers effortless dressing for those who appreciate design. Rigorous simplicity. Total versatility. Pure understated style.” Exactly how I like it.
I guess they translated that perfectly in this video. All the direction and editing is top notch.

adidas SLVR

So, how much is that Cannes Gold Lion really worth?

July 15th, 2009

The Belgian digital agency Boondoggle won 5 Gold Lions at Cannes this year. They wanted to know how much these trophies are worth, so they visited the Pelikaanstraat in Antwerp, Belgium, the world’s biggest centre for the diamond and gold trade …
This is a very nice way to let people know that you did well at Cannes this year and having a laugh about it at the same time.

found at Creative Review blog