In 2004, Simon Faithfull was commissioned to do a live event by The Arts Catalyst for its Artists Airshow. He decided to launch a weather balloon with a chair attached to it. The audience could follow the live video feed on a large screen. A typical art project.
In 2009, the advertising agency Grey London did The Space Chair Project for their client Toshiba. They also launched a chair with a weather balloon, except that they used HD cameras to create the highest HD TV ad in the world. But somehow they don’t mention Simon Faithfull anywhere …
Update: According to this article, Simon was part of the team who did the ad.
Some time ago, Nikon launched a new camera with a built-in projector, the Coolpix S1000pj. GT Tokyo strapped some of these cameras onto the Helicopter Boyz and let them take some pictures. The Boyz then did their live dance performance at Yomiuri Land with the cameras still strapped onto them. Great stuff!
Autumn is right around the corner and most fashion brands are launching their campaigns. So did adidas Y-3, last season was all about surveillance cameras, this time the campaign is called “Satellite”. The website is once again a very nice execution of this concept, the digital glitches during the transitions are top notch. When it comes to the apparel, well it’s adidas Y-3, it’s not for everybody but there some nice pieces in the collection.
Made by Sid Lee Amsterdam.
Sony redesigned PS3 and asked Wieden+Kennedy Tokyo to develop the campaign for it. They came up with The Playface: “It’s that face you make when you are playing video games and concentrating so much that you don’t even realize the kind of expressions you are making. And everyone has a different one.” They filmed 50 people in the heat of gaming and I must say that the footage cools very good. Just go to the website!
This might actually sound familiar to you. Robbie Cooper did a similar project a while ago called “Immersion“.
I’m a real fan of Mad Men, a TV series by AMC about the men and women of Madison Avenue advertising in the 1960’s. The acting, art direction and camera work are outstanding.
The advertising agency GSD&M Idea City, a real one, came up with the idea to do a collaboration between Mad Men, BMW and Vanity Fair. They produced on the set of Mad Men and with the show’s stylists and art director, a 5 page pictorial fold-out which will be published in the September issue of Vanity Fair. The idea behind is that America’s perceptions of diesel is still stuck in the 1960’s and wanted to juxtapose this with reality.
What about that? Mad Men really advertise something.
This is the new video for the adidas SLVR A/W 2009 collection. And this how they describe the label: “adidas SLVR is pure, streamlined form, stripped of excess; it delivers effortless dressing for those who appreciate design. Rigorous simplicity. Total versatility. Pure understated style.” Exactly how I like it.
I guess they translated that perfectly in this video. All the direction and editing is top notch.
The Belgian digital agency Boondoggle won 5 Gold Lions at Cannes this year. They wanted to know how much these trophies are worth, so they visited the Pelikaanstraat in Antwerp, Belgium, the world’s biggest centre for the diamond and gold trade …
This is a very nice way to let people know that you did well at Cannes this year and having a laugh about it at the same time.
Nike is re-releasing the OG colorways of the the Air Max 1 sneaker, the ones still missing in my collection … But they also introduce a new version called the Air Maxim, based on the same silhouette but using the newly developed materials. The title of the European campaign is “The IAM1 Journey“. Nike will introduce you to 5 creative hotspots in Europe and Berlin is the first one. So which visual language did they chose? Exactly … a tilt-shift time lapse video. Once again very lush imagery.
Advertising people really like to pick up new things they’ve seen on the internet to use in their work. A good example would be augmented reality applications. Sample apps have been around for years but since a Flash based solution called FLARToolKit popped up last summer, every cool ad kid seems to propose it to his clients.
So what’s next? Tilt-shift time-lapse aesthetics. The Uniqlo Calender would be a good example. Keith Loutit is the online star of this kind of videos, watch them in his Vimeo account.
McCann Malmö asked Keith and Upper First to do an ad for Colorama, a Swedish paint brand. The result is a very nice TV ad with a twist. You can see the storyboard and behind the scenes shots here.
So I guess you want to see the video now … just go to Motiongrapher.
Crispin Porter + Bogusky is one of the hottest advertising agencies around with an amazing portfolio. The only problem they have is their current website, it is not and never was a good website. That website is actually that old that I don’t remember an older version of it.
Yesterday they made the beta version of their new website available to the public. I’m happy that they didn’t go the Wieden+Kennedy road, which is a 2 year old Flash monster, they don’t even update their timeline anymore.
The CP+B beta site is very reduced, they only show the logos of a few of their clients and present their work through videos and links to external websites. That’s it, no big write up on how they did their award winning campaign, the works speaks for itself.
Below their work you find 3 columns where the aggregate content. 2 columns are dediced to the client, one with links to traditional media news and one to blog posts related to the brand. The left column shows all the tweets from and @Bogusky, plus tweets about CP+B. They claim that they will not filter anything, a bold move!
In a few weeks they will release Nude, the code behind this site, as an open source project. Another bonus point.
So here is video of Alex Bogusky explaining the features of the beta site.
