‘The Level Tunnel‘ is a project for Level Vodka, designed by Hussein Chalayan. The tunnel a 15 meter long, 5 meter high, glass installation that captures the essence of Level Vodka. Visitors can walk through the tunnel blindfolded or experience it from outside. Chalayan used sound, scent and touch to create something unique. The sound for example, is created by a flute made from a vodka bottle. And when a visitor is going through the tunnel, his position is tracked and he can smell the scent of lemon and cedar as he goes further into the tunnel. When the visitor leaves the tunnel, he can of course taste the vodka. All these senses together should give the visitor an impression of what Level Vodka stands for. It is currently on display in Mexico City but it will travel to Paris and Athens later this year.
‘Take it to the next level’ is the new commercial for Nike Football, directed by Guy Ritchie. A campaign by 72andSunny from Amsterdam. Nice perspective!
Here is an interview with Karl Lagerfeld about creativity, advertising, brands … . It was recorded last week during the annual Art Directors Club Germany congress in Berlin, so unfortunately it is only in German. He delivers one truth after the other one, it’s really entertaining. Definitely worth watching if you speak some German.
Every single season, adidas Y-3, adidas’ coopertation with Yohji Yamamoto, releases a new website. This seasons one has this digital error atmosphere, the sound and the visual effects are a prefect match. The navigation isn’t anything for people who are in a hurry, but the love for details makes up for it. I really liked the FW 2006 website and some even older ones. They actually should put up an archive!
Let’s see what Fall Winter 2008 2009 brings.
A few weeks ago, Sony had a big commercial shoot in Miami. This time it wasn’t for their Bravia TV’s but for their digital cameras and camcorders. And what did they use … millions of liters of foam. Here you can see some photos.
It reminds me a little of this commercial that Pleix made for them last year.
‘Hello, World!‘ is a brand website for the Japanese telecom company SoftBank. Again, I can’t understand anything, just nod my head to the music. Mesmerising!
Made by tha inc.
A lot of things are different in Japan. On Valentine’s Day, the girls give the boys chocolates. One month later, on White Day, the boys give the girls something back. Louis Vuitton has these branded roses for just € 25 a piece …
Bela Borsodi is an Austrian photographer with an amazing portfolio, he has a lot of fresh ideas to photograph product. This series called ‘Welcome to V’ is a wonderfull combination of photography, fashion and Felice Varini like artwork.
found at It’s Nice That
So 2008 is an olympic year, which means that all sports brands will start special advertising campaigns. Here is the first one by adidas: Original Games. This spot shows all kinds of sports taken to the street, definitely not a new idea, but 180 Amsterdam did a great job.
A lot of things are different in Japan. On Valentine’s Day, the girls give the boys chocolates. One month later, on White Day, the boys give the girls something back. 