today and tomorrow » advertising

Fashion Show with Google

pieter | today and tomorrow — Thu, 02 Dec 2010 17:39:00 +0000

“Fashion Show with Google” is a 30 second TV commercial made by Robbin Ingvarsson & Waldemar Wegelin for the campaign ‘more with Google’ in Japan. It features the Image Search functions ‘sort by color’ and ‘similar images’. I really like it because it shows you that you can use the internet in many different ways.

And as a bonus: the Google Translate Beat Box. Try it yourself, click here.

The Making Of Nike Music Shoe

pieter | today and tomorrow — Wed, 28 Apr 2010 07:25:41 +0000

Remember the Nike Music Shoe ad from 2 weeks ago? Well, here’s the making of video. Seems like it was a very fun project.

Nike Music Shoe

pieter | today and tomorrow — Wed, 14 Apr 2010 14:26:43 +0000

Nike Music Shoe is an awesome ad for the Nike Free Run+ shoe. In the video you can see Hifana doing a live performance by using the shoes as controllers. By bending the flexible sole of the Nike Free Run+, they can control different sounds. I’m actually pretty sure that it is real because I think that I spotted Daito Manabe in the video. And we all know what he’s capable of. I guess they’ve used some flexible sensors and hooked them up to MaxMSP. Great work!

UPDATE:
Indeed the shoes used in the video are the real sound controllers. Tomoaki Yanagisawa of 4nchor5 la6 was responsible for the hardware part. He added flexible and accelerometer sensors to the shoes. Daito Manabe of rhizomatiks did the sound programming with Max.
They were both commissioned by Wieden + Kennedy Tokyo for this project.

Escape Vehicle No.6 versus The Space Chair Project

pieter | today and tomorrow — Wed, 18 Nov 2009 22:56:16 +0000

In 2004, Simon Faithfull was commissioned to do a live event by The Arts Catalyst for its Artists Airshow. He decided to launch a weather balloon with a chair attached to it. The audience could follow the live video feed on a large screen. A typical art project.
In 2009, the advertising agency Grey London did The Space Chair Project for their client Toshiba. They also launched a chair with a weather balloon, except that they used HD cameras to create the highest HD TV ad in the world. But somehow they don’t mention Simon Faithfull anywhere …

Update: According to this article, Simon was part of the team who did the ad.

Escape Vehicle No 6 by Simon Faithfull (2004)

The Space Chair Project

The Making of Space Chair

found via @golan

Helicopter Boyz In Yomiuri Land

pieter | today and tomorrow — Thu, 01 Oct 2009 08:22:58 +0000

Some time ago, Nikon launched a new camera with a built-in projector, the Coolpix S1000pj. GT Tokyo strapped some of these cameras onto the Helicopter Boyz and let them take some pictures. The Boyz then did their live dance performance at Yomiuri Land with the cameras still strapped onto them. Great stuff!

adidas Y-3 Autumn/Winter 2009

pieter | today and tomorrow — Fri, 28 Aug 2009 17:02:11 +0000

Autumn is right around the corner and most fashion brands are launching their campaigns. So did adidas Y-3, last season was all about surveillance cameras, this time the campaign is called “Satellite”. The website is once again a very nice execution of this concept, the digital glitches during the transitions are top notch. When it comes to the apparel, well it’s adidas Y-3, it’s not for everybody but there some nice pieces in the collection.
Made by Sid Lee Amsterdam.

The Playface

pieter | today and tomorrow — Fri, 21 Aug 2009 09:37:37 +0000

Sony redesigned PS3 and asked Wieden+Kennedy Tokyo to develop the campaign for it. They came up with The Playface: “It’s that face you make when you are playing video games and concentrating so much that you don’t even realize the kind of expressions you are making. And everyone has a different one.” They filmed 50 people in the heat of gaming and I must say that the footage cools very good. Just go to the website!
This might actually sound familiar to you. Robbie Cooper did a similar project a while ago called “Immersion“.

Mad Men BMW Ad

pieter | today and tomorrow — Thu, 20 Aug 2009 10:20:02 +0000

I’m a real fan of Mad Men, a TV series by AMC about the men and women of Madison Avenue advertising in the 1960′s. The acting, art direction and camera work are outstanding.
The advertising agency GSD&M Idea City, a real one, came up with the idea to do a collaboration between Mad Men, BMW and Vanity Fair. They produced on the set of Mad Men and with the show’s stylists and art director, a 5 page pictorial fold-out which will be published in the September issue of Vanity Fair. The idea behind is that America’s perceptions of diesel is still stuck in the 1960’s and wanted to juxtapose this with reality.
What about that? Mad Men really advertise something.

found at dropular

adidas SLVR A/W 2009

pieter | today and tomorrow — Mon, 20 Jul 2009 17:12:55 +0000

This is the new video for the adidas SLVR A/W 2009 collection. And this how they describe the label: “adidas SLVR is pure, streamlined form, stripped of excess; it delivers effortless dressing for those who appreciate design. Rigorous simplicity. Total versatility. Pure understated style.” Exactly how I like it.
I guess they translated that perfectly in this video. All the direction and editing is top notch.

So, how much is that Cannes Gold Lion really worth?

pieter | today and tomorrow — Wed, 15 Jul 2009 12:17:52 +0000

The Belgian digital agency Boondoggle won 5 Gold Lions at Cannes this year. They wanted to know how much these trophies are worth, so they visited the Pelikaanstraat in Antwerp, Belgium, the world’s biggest centre for the diamond and gold trade …
This is a very nice way to let people know that you did well at Cannes this year and having a laugh about it at the same time.

found at Creative Review blog

Nike The IAM1 Journey

pieter | today and tomorrow — Tue, 07 Jul 2009 01:22:36 +0000

Nike is re-releasing the OG colorways of the the Air Max 1 sneaker, the ones still missing in my collection … But they also introduce a new version called the Air Maxim, based on the same silhouette but using the newly developed materials. The title of the European campaign is “The IAM1 Journey“. Nike will introduce you to 5 creative hotspots in Europe and Berlin is the first one. So which visual language did they chose? Exactly … a tilt-shift time lapse video. Once again very lush imagery.

Colorama

pieter | today and tomorrow — Mon, 06 Jul 2009 21:36:37 +0000

Advertising people really like to pick up new things they’ve seen on the internet to use in their work. A good example would be augmented reality applications. Sample apps have been around for years but since a Flash based solution called FLARToolKit popped up last summer, every cool ad kid seems to propose it to his clients.
So what’s next? Tilt-shift time-lapse aesthetics. The Uniqlo Calender would be a good example. Keith Loutit is the online star of this kind of videos, watch them in his Vimeo account.
McCann Malmö asked Keith and Upper First to do an ad for Colorama, a Swedish paint brand. The result is a very nice TV ad with a twist. You can see the storyboard and behind the scenes shots here.
So I guess you want to see the video now … just go to Motiongrapher.

Crispin Porter + Bogusky Beta

pieter | today and tomorrow — Tue, 30 Jun 2009 22:46:59 +0000

Crispin Porter + Bogusky is one of the hottest advertising agencies around with an amazing portfolio. The only problem they have is their current website, it is not and never was a good website. That website is actually that old that I don’t remember an older version of it.
Yesterday they made the beta version of their new website available to the public. I’m happy that they didn’t go the Wieden+Kennedy road, which is a 2 year old Flash monster, they don’t even update their timeline anymore.
The CP+B beta site is very reduced, they only show the logos of a few of their clients and present their work through videos and links to external websites. That’s it, no big write up on how they did their award winning campaign, the works speaks for itself.
Below their work you find 3 columns where the aggregate content. 2 columns are dediced to the client, one with links to traditional media news and one to blog posts related to the brand. The left column shows all the tweets from and @Bogusky, plus tweets about CP+B. They claim that they will not filter anything, a bold move!
In a few weeks they will release Nude, the code behind this site, as an open source project. Another bonus point.
So here is video of Alex Bogusky explaining the features of the beta site.

Cannes Cyber Lion Grand Prix 2009

pieter | today and tomorrow — Wed, 24 Jun 2009 23:14:22 +0000

Tonight was the award show of the Cannes Cyber Lions 2009, one of the most well-known awards in the advertising industry. This years winner of the Grand Prix was Fiat eco:Drive by the agency AKQA London.
Fiat eco:Drive is system that is very similar to Nike+. When you plugin in an USB stick in to your Fiat, all the data of your drive will be saved on it. Back at home, you can upload that data to a small piece of software that analyses and visualizes it. Then you’ll get tips how to drive more efficient and save fuel to be more eco friendlier. Etc etc … I just love projects like this one, an excellet combination of the online and offline world.
All the other winners of the Cyber Lions will be online in the morning.

If you want to know more about this, then you should watch this video where Adobe talks to Fiat and the agency about the whole process.

Wrath of Cannes

pieter | today and tomorrow — Tue, 19 May 2009 14:35:11 +0000

It’s only one month till the Cannes Lions International Advertising Festival. But the Wrath of Cannes ad festival might be a nice alternative if you stay in New York. The trophy is definitely better.

found @stefanboublil