Tonight was the award show of the Cannes Cyber Lions 2009, one of the most well-known awards in the advertising industry. This years winner of the Grand Prix was Fiat eco:Drive by the agency AKQA London.
Fiat eco:Drive is system that is very similar to Nike+. When you plugin in an USB stick in to your Fiat, all the data of your drive will be saved on it. Back at home, you can upload that data to a small piece of software that analyses and visualizes it. Then you’ll get tips how to drive more efficient and save fuel to be more eco friendlier. Etc etc … I just love projects like this one, an excellet combination of the online and offline world.
All the other winners of the Cyber Lions will be online in the morning.
If you want to know more about this, then you should watch this video where Adobe talks to Fiat and the agency about the whole process.
“Stained Glass Post-Pixelators” is a new project by Posterchild. It is actually different version of his “Stained Glass” project from last year. This time he placed Jesus post-pixelators figures over the HD advertising screen at the subway entrances in New York. These post-pixelators diffuse the light from the screens and turn the Jesus figures in something like animated paintings. But I guess when you watch the video everthing will become clear. By the way, the hands spell out P-O-S-T in sign language.
This is a very nice and funny commercial for Nike Basketball, starring LeBron James and Kobe Bryant as the Most Valuable Puppets. There is a second one called “Puppet Chalk“.
A month ago Honda launched its TV commercial “Let It Shine” for its hybrid car called Insight. They now placed the ad on the online video service Vimeo and I must admit it is quite awesome. Have a look at it here.
This is probably the best video intergration since the YouTube Wario Land Ad. Wieden+Kennedy Amsterdam didn’t only make the TV commercial but also this first ever rich media take over spot (yeah, that’s a mouth full) on Vimeo.
At the end of last year, MINI had this print ad where you could see the new MINI Cabrio in 3D on top of that ad. BMW now released a more interactive augmented reality tool for its current “An Expression of Joy” campaign for the Z4. In the normal TV ad, the artist Robin Rhode uses the BMW Z4 as a paintbrush. With this augmented reality software you can now create your own virtual version on your desk. When you’re happy with the result you can submit your piece to a gallery on Facebook.
Unfortunately the MINI and BMW tools are Windows only, so I can’t try them out myself. But you can download the BMW software here. I guess I’ll have to believe that everything works as smooth as advertised in those demo videos.
This is the new TV ad for the new Honda Insight, a hybrid car. They parked a huge grid of those cars in the desert and used the headlights as pixels to show this animation. The effect is very impressive. Hybrid or not, I’m just not sure about the carbon footprint of this ad …
Written by Wieden+Kennedy Amsterdam.
What do you get when you dress sheep with LED suits? A pretty great video. BUT, I’m not convinced it’s all real. I guess they faked some parts, especially the part where they recreate the Mona Lisa and the shots from a distance. The video is viral for Samsung LED TV sets. Entertaining though.
A while ago I posted a video called Displacements by Michael Naimark. He basically filmed a room, then he spray-painted it completely white and in the end he projected the video back on those white objects in the room.
I was always wondering when this visual gimmick would be used for a TV commercial. Well, the waiting is over: “Puma Lift“. The New York ad agency Droga5 made this film where you can see a couple moving through different virtual sceneries. In the end they reveal that the whole room and the clothing was actually white and that it was a projection.
I think that the film is great, it was probably a lot of work to get the movements and the projection in sync. But they could have presented this film to any other brand, it is very generic.
You should watch it anyway!
