Nike is re-releasing the OG colorways of the the Air Max 1 sneaker, the ones still missing in my collection … But they also introduce a new version called the Air Maxim, based on the same silhouette but using the newly developed materials. The title of the European campaign is “The IAM1 Journey“. Nike will introduce you to 5 creative hotspots in Europe and Berlin is the first one. So which visual language did they chose? Exactly … a tilt-shift time lapse video. Once again very lush imagery.
Advertising people really like to pick up new things they’ve seen on the internet to use in their work. A good example would be augmented reality applications. Sample apps have been around for years but since a Flash based solution called FLARToolKit popped up last summer, every cool ad kid seems to propose it to his clients.
So what’s next? Tilt-shift time-lapse aesthetics. The Uniqlo Calender would be a good example. Keith Loutit is the online star of this kind of videos, watch them in his Vimeo account.
McCann Malmö asked Keith and Upper First to do an ad for Colorama, a Swedish paint brand. The result is a very nice TV ad with a twist. You can see the storyboard and behind the scenes shots here.
So I guess you want to see the video now … just go to Motiongrapher.
Crispin Porter + Bogusky is one of the hottest advertising agencies around with an amazing portfolio. The only problem they have is their current website, it is not and never was a good website. That website is actually that old that I don’t remember an older version of it.
Yesterday they made the beta version of their new website available to the public. I’m happy that they didn’t go the Wieden+Kennedy road, which is a 2 year old Flash monster, they don’t even update their timeline anymore.
The CP+B beta site is very reduced, they only show the logos of a few of their clients and present their work through videos and links to external websites. That’s it, no big write up on how they did their award winning campaign, the works speaks for itself.
Below their work you find 3 columns where the aggregate content. 2 columns are dediced to the client, one with links to traditional media news and one to blog posts related to the brand. The left column shows all the tweets from and @Bogusky, plus tweets about CP+B. They claim that they will not filter anything, a bold move!
In a few weeks they will release Nude, the code behind this site, as an open source project. Another bonus point.
So here is video of Alex Bogusky explaining the features of the beta site.
Tonight was the award show of the Cannes Cyber Lions 2009, one of the most well-known awards in the advertising industry. This years winner of the Grand Prix was Fiat eco:Drive by the agency AKQA London.
Fiat eco:Drive is system that is very similar to Nike+. When you plugin in an USB stick in to your Fiat, all the data of your drive will be saved on it. Back at home, you can upload that data to a small piece of software that analyses and visualizes it. Then you’ll get tips how to drive more efficient and save fuel to be more eco friendlier. Etc etc … I just love projects like this one, an excellet combination of the online and offline world.
All the other winners of the Cyber Lions will be online in the morning.
If you want to know more about this, then you should watch this video where Adobe talks to Fiat and the agency about the whole process.
“Stained Glass Post-Pixelators” is a new project by Posterchild. It is actually different version of his “Stained Glass” project from last year. This time he placed Jesus post-pixelators figures over the HD advertising screen at the subway entrances in New York. These post-pixelators diffuse the light from the screens and turn the Jesus figures in something like animated paintings. But I guess when you watch the video everthing will become clear. By the way, the hands spell out P-O-S-T in sign language.
This is a very nice and funny commercial for Nike Basketball, starring LeBron James and Kobe Bryant as the Most Valuable Puppets. There is a second one called “Puppet Chalk“.
A month ago Honda launched its TV commercial “Let It Shine” for its hybrid car called Insight. They now placed the ad on the online video service Vimeo and I must admit it is quite awesome. Have a look at it here.
This is probably the best video intergration since the YouTube Wario Land Ad. Wieden+Kennedy Amsterdam didn’t only make the TV commercial but also this first ever rich media take over spot (yeah, that’s a mouth full) on Vimeo.
At the end of last year, MINI had this print ad where you could see the new MINI Cabrio in 3D on top of that ad. BMW now released a more interactive augmented reality tool for its current “An Expression of Joy” campaign for the Z4. In the normal TV ad, the artist Robin Rhode uses the BMW Z4 as a paintbrush. With this augmented reality software you can now create your own virtual version on your desk. When you’re happy with the result you can submit your piece to a gallery on Facebook.
Unfortunately the MINI and BMW tools are Windows only, so I can’t try them out myself. But you can download the BMW software here. I guess I’ll have to believe that everything works as smooth as advertised in those demo videos.
