today and tomorrow

Best ad I’ve seen in a while: How To Smoke Smarties. No, not the Smarties we know here in Europe, but the American kind.

Uniqlo is one of those brands who always have top notch online specials. Uniqlo March is their latest campaign for their shirts collection. You can see 33 models on a never-ending march. Each meter the models march virtually during a visit on the website, is added to a counter. You can zoom in and out, adjust the speed, make them do things. Of course you can also see the products and buy them. If you want you can also join the march as a model. But if you’re not in Japan, you might join the virtual Tokyo March with Google Maps.
This website shows you all the features of the website and gives you some more background information.

found at creative review

It is probably no suprise that I mention the new adidas Y-3 Spring / Summer 2009 campaign. The adidas Y-3 website is one of the few websites out there, where you can expect a very nice relaunch twice a year. It’s a fashion brand after all.
They have choosen to use the surveillance cameras kind of look for the website and the campaign video. If you are a regular here, you’ll have noticed that digital glitches are my thing. The Y-3 products are still quite different than the new adidas SLVR collection, they are more true fashion. I’m not a expert, but some of the women’s footwear designs look quite fresh.
But be warned, the website is quite heavy and will take some time to load.

2 weeks ago, adidas celebrated its 60th birthday with a true house party in Berlin. The interior decoration was done with much love to details, as these images prove. The food and drinks were in sync the theme and the DJ’s rocked the place. So here is video of the party, it is basically impossible to capture a real party on film.

On January 29th, 2009 adidas and No 74 celebrated 60 years of Soles and Stripes with an exclusive House Party. The adidas No 74 store was redesigned to resemble a real apartment including kitchenette, bath- and living room and decorated with several lovely details such as framed images of Adi Dassler and supporters from the past sixty years of adidas history. Local DJs joined the party with a mix of great hip hop tunes, funk and electro music. Watch the video & Thanks to everyone who celebrated with us!

Ads by Antje Peters, refers to typical advertisement compositions. Through not showing actual brands the focus is on stereotypic style elements and color.

found at i heart photograph

“The Zodiac Race” is an animated film which is a part of the “Cycle of Life” campaign for Onitsuka Tiger’s 60th birthday. It tells the legend of the Zodiac Race: 13 animals raced each other for one of the 12 spots in the Zodiac calender. The race takes place on an island shaped like an Onitsuka Tiger sneaker, which features many Japanese landmarks. The landscape doesn’t just exist as a 3D world, it is actually based on a real 1 meter big model. The excellent animation work was done by PandaPanther, the campaign was developed by Amsterdam Worldwide.

It’s been a while since I posted a website, but Caio Lazzuri from Goodby, Silverstein & Partners San Fancisco pointed me to their Plug Into the Smart Grid website. It is a campaign website for General Electric Smart Gird, it’s all about energy management. The 3D infographics are just stunning!
But the bonus is the augmented reality feature. Ok, it’s just a visual gimmick, but it’s one of best online implementations I have seen till now. You can choose between 3D wind turbines and 3D solar panels. A 3D scenery expands in your hands and is completely animated. It’s nice to see this technology in a corporate website without any weird plugins besides the Flash Player.
They’ve used the opensource Flash library FLARToolKit, which really deserve its credit.

This new TV ad for Cadbury is just funny. NoMoreSleep is damn right, it remind me of Daito Manabe’s Electric Stimulus too.

“Beauty comes from the inside” by Thomas Andersen.

adidas is celebrating its 60th birthday next year, so they decided to have a house party to kick off the festivities. Made by Sid Lee.