Crispin Porter + Bogusky is one of the hottest advertising agencies around with an amazing portfolio. The only problem they have is their current website, it is not and never was a good website. That website is actually that old that I don’t remember an older version of it.
Yesterday they made the beta version of their new website available to the public. I’m happy that they didn’t go the Wieden+Kennedy road, which is a 2 year old Flash monster, they don’t even update their timeline anymore.
The CP+B beta site is very reduced, they only show the logos of a few of their clients and present their work through videos and links to external websites. That’s it, no big write up on how they did their award winning campaign, the works speaks for itself.
Below their work you find 3 columns where the aggregate content. 2 columns are dediced to the client, one with links to traditional media news and one to blog posts related to the brand. The left column shows all the tweets from and @Bogusky, plus tweets about CP+B. They claim that they will not filter anything, a bold move!
In a few weeks they will release Nude, the code behind this site, as an open source project. Another bonus point.
So here is video of Alex Bogusky explaining the features of the beta site.
Tonight was the award show of the Cannes Cyber Lions 2009, one of the most well-known awards in the advertising industry. This years winner of the Grand Prix was Fiat eco:Drive by the agency AKQA London.
Fiat eco:Drive is system that is very similar to Nike+. When you plugin in an USB stick in to your Fiat, all the data of your drive will be saved on it. Back at home, you can upload that data to a small piece of software that analyses and visualizes it. Then you’ll get tips how to drive more efficient and save fuel to be more eco friendlier. Etc etc … I just love projects like this one, an excellet combination of the online and offline world.
All the other winners of the Cyber Lions will be online in the morning.
If you want to know more about this, then you should watch this video where Adobe talks to Fiat and the agency about the whole process.
Uniqlo Calender is the latest Uniqlo website to browse their apparel collection. This time they used those popular tilt shift videos to select a color. When you click on the video, a mosaic of Uniqlo apparel appears on top of it with the main colors matching to the video. When you click on an item you’ll get a detail view where you can click again to get to the next mosaic and so on. But the videos are the definitely the best part, the music is actually quite cool too. Like with every Uniqlo website, the attention to every little detail is amazing, just have a look at the little step by step guide to customise the widget. The Uniqlo Calender is not a groundbreaking website, it is just executed to perfection.
And while you’re at it, check the Uniqlo Tokyo Fashion Map too.
The Turn is a new interactive website by the multi-media artist & singer Fred Viola, you probably know his “The Sad Song“. It’s been a while since I’ve spend more than 10 minutes on flash website, so that is quite an achievement. Visit it now!
Just like the last 3 years, the Web Trend Map 2009 by the Information Architects gives you the perfect overview of the internet. They mapped the 333 most influential web domains and the 111 most influential internet people onto the Tokyo Metro map. The height of a station refers to its traffic, revenue and trend. Its width represents the stability of the company behind the domain. If it is possitioned on a main line then it is a classic site and so on.
It is nice to see how they add more info over the years. The only minus is the black layout.
Glitch Browser is a website that lets you browse other websites. The only catch is that the Glitch Browser filters out all of the images and manipulates them just a little. This should be a default functionality of every web browser.
Uniqlo is one of those brands who always have top notch online specials. Uniqlo March is their latest campaign for their shirts collection. You can see 33 models on a never-ending march. Each meter the models march virtually during a visit on the website, is added to a counter. You can zoom in and out, adjust the speed, make them do things. Of course you can also see the products and buy them. If you want you can also join the march as a model. But if you’re not in Japan, you might join the virtual Tokyo March with Google Maps. This website shows you all the features of the website and gives you some more background information.
It is probably no suprise that I mention the new adidas Y-3 Spring / Summer 2009 campaign. The adidas Y-3 website is one of the few websites out there, where you can expect a very nice relaunch twice a year. It’s a fashion brand after all.
They have choosen to use the surveillance cameras kind of look for the website and the campaign video. If you are a regular here, you’ll have noticed that digital glitches are my thing. The Y-3 products are still quite different than the new adidas SLVR collection, they are more true fashion. I’m not a expert, but some of the women’s footwear designs look quite fresh.
But be warned, the website is quite heavy and will take some time to load.
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