Archive for the 'sneakers' Category

The Making Of Nike Music Shoe

April 28th, 2010

Remember the Nike Music Shoe ad from 2 weeks ago? Well, here’s the making of video. Seems like it was a very fun project.

Nike Music Shoe

April 14th, 2010

Nike Music Shoe is an awesome ad for the Nike Free Run+ shoe. In the video you can see Hifana doing a live performance by using the shoes as controllers. By bending the flexible sole of the Nike Free Run+, they can control different sounds. I’m actually pretty sure that it is real because I think that I spotted Daito Manabe in the video. And we all know what he’s capable of. I guess they’ve used some flexible sensors and hooked them up to MaxMSP. Great work!

UPDATE:
Indeed the shoes used in the video are the real sound controllers. Tomoaki Yanagisawa of 4nchor5 la6 was responsible for the hardware part. He added flexible and accelerometer sensors to the shoes. Daito Manabe of rhizomatiks did the sound programming with Max.
They were both commissioned by Wieden + Kennedy Tokyo for this project.

adidas Transform Pack Stan Smith

March 25th, 2010

It’s been a while since I bought a fresh pair of sneakers, but I’m pretty sure that these Stan Smith’s of the adidas Transform Pack will be my next. adidas actually released quite a few nice sneakers lately, but these are two in one. The concept isn’t revolutionary, we’ve seen it before with some Raf Simons sneakers, but the execution is the way I like it.

Solebox x adidas Berlin

October 4th, 2009

It’s been a while since I saw a sneaker that got me interested, but my next pair will be the Solebox adidas Berlin. They’re part of the adidas Consortium City Series and I guess adidas didn’t really had a hard time to come up with a Berlin partner for their adidas Berlin model. The Solebox brothers did a great job with the design, details like their birthdays and the original colorway on the inside give the sneaker the real Solebox touch.

Solebox x adidas Berlin

Solebox x adidas Berlin

Solebox x adidas Berlin

Solebox x adidas Berlin

adidas Y-3 Autumn/Winter 2009

August 28th, 2009

Autumn is right around the corner and most fashion brands are launching their campaigns. So did adidas Y-3, last season was all about surveillance cameras, this time the campaign is called “Satellite”. The website is once again a very nice execution of this concept, the digital glitches during the transitions are top notch.  When it comes to the apparel, well it’s adidas Y-3, it’s not for everybody but there some nice pieces in the collection.
Made by Sid Lee Amsterdam.

adidas Y-3 Autumn/Winter 2009

adidas Y-3 Autumn/Winter 2009

adidas Y-3 Autumn/Winter 2009

adidas Y-3 Autumn/Winter 2009

adidas Y-3 Autumn/Winter 2009

adidas Y-3 Autumn/Winter 2009

Looking For Love In All The Wrong Places

July 10th, 2009

The next stop of the Europeam Nike IAM1 Journey is London. They asked INSA, the infamous London-based artist, to do an installation and exhibition with his trademark pieces. It’s quite nice to see how he can scale them and how they fit perfectly together. Just watch the video to see what I mean.
Next Friday is the opening of “Looking For Love In All The Wrong Places”  at 1948 in London.

Looking For Love In All The Wrong Places by INSA

Looking For Love In All The Wrong Places by INSA

Looking For Love In All The Wrong Places by INSA

Looking For Love In All The Wrong Places by INSA

Looking For Love In All The Wrong Places by INSA

Sneaker Jewelry By Sabrina Dehoff

July 7th, 2009

Sabrina Dehoff is one of the Berlin creatives involved in the Nike IAM1 Journey, she designed these sneaker jewelry for the Air Max 1 and Air Maxim.

Sneaker Jewelry By Sabrina Dehoff

Sneaker Jewelry By Sabrina Dehoff

Sneaker Jewelry By Sabrina Dehoff

Sneaker Jewelry By Sabrina Dehoff

found at highsnobiety

Nike The IAM1 Journey

July 7th, 2009

Nike is re-releasing the OG colorways of the the Air Max 1 sneaker, the ones still missing in my collection … But they also introduce a new version called the Air Maxim, based on the same silhouette but using the newly developed materials. The title of the European campaign is “The IAM1 Journey“. Nike will introduce you to 5 creative hotspots in Europe and Berlin is the first one. So which visual language did they chose? Exactly … a tilt-shift time lapse video. Once again very lush imagery.

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

adidas Women’s Archive Exhibition at No74 Berlin

June 30th, 2009

adidas is organising a small exhibition at their N0 74 Berlin store, starting this Wednesday July 1st. They will be showing women’s footwear from the 1968 Azteka Gold till the 2006 adicolor Sneaker. The exhibition will be runing till July 15th, so if you’re around and you want to see some vintage adidas footwear …
During the Berlin Fashion Week, the No 74 store will also have a small bar in their garden – open from 4 till 8 PM.

1968 adidas Azteka Gold

1070 adidas Girls Freizeit

1979 adidas Training

1995 adidas Advanced

Puma Lift

March 13th, 2009

A while ago I posted a video called Displacements by Michael Naimark. He basically filmed a room, then he spray-painted it completely white and in the end he projected the video back on those white objects in the room.
I was always wondering when this visual gimmick would be used for a TV commercial. Well, the waiting is over: “Puma Lift“. The New York ad agency Droga5 made this film where you can see a couple moving through different virtual sceneries. In the end they reveal that the whole room and the clothing was actually white and that it was a projection.
I think that the film is great, it was probably a lot of work to get the movements and the projection in sync. But they could have presented this film to any other brand, it is very generic.
You should watch it anyway!


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