On May 31th 2008, Nike projected a choreographed slideshow of China’s Golden Athletes on 4 columns of the CCTV building in Beijing. Three of the columns featured the athletes in their competitive stance, to reflect their readiness and determination, while the fourth column featured the graphic motif from the competition gear, focusing on “China”.
It’s quite impressive what Nike already did in Beijing in the anticipation of the olympics, apparently they really recognized the fact that these olympics will get more attention than any other one.
Radiohead held a remix contest for their song ‘Nude’ from their latest album ‘In Rainbows’. The original title of was ‘Big Ideas (Don’t get any)’, James Houston took that as his inspiration. He recreated the song with quite a different lineup: Sinclair ZX Spectrum - Guitars (rhythm & lead), Epson LX-81 Dot Matrix Printer - Drums, HP Scanjet 3c - Bass Guitar and a Hard Drive array - Act as a collection of bad speakers - Vocals & FX.
Magnetic Movie is a film by Semiconductor. They made magnetic fields visible in a very nice way, 3D CGI at its best, while scientists from NASA’s Space Sciences Laboratory excitedly describe their discoveries. Watch it!
EDIT: To set things straight, this video is a 3D CGI visualisation of how magnetic fields could look like. It is not real, just a mix of video footage with computer generated imagery.
Displacements is an immersive film installation by Michael Naimark. He filmed 3 people in an archetypal Americana living room. The camera was standing in the middle of the room and rotated sowly. Afterwards he spray-painted the whole room white and placed a projector at the same spot of the camera. The result is a strange augmented reality effect. He did this for the first time back in 1980, this version is from 2005.
When it comes to cars, Lamborghini is just my kind of machine, design wise. I would rather drive a Maserati, they don’t have that ‘in your face’ attitude. So this is the new official TV commercial for the Lamborghini Gallardo LP 560-4. Of course the shots are stylish, black and white most of the time, some drifting …
But what the f#*? did they think when they decided on the features they wanted to show off? The ‘Phone Number Collecting Set’? Or even better ‘Get Into All Clubs Function’? Apparently they target butt ugly rich kids.
Reuben Sutherland printed some short video clips on vinyl, just a few frames. Then he plays them with his turntable and films it again to use in his VJ work. The effect is quite good. VinylVideo is some other project where they really encoded video in the vinyl grooves, even more impressive.
