Advertising people really like to pick up new things they’ve seen on the internet to use in their work. A good example would be augmented reality applications. Sample apps have been around for years but since a Flash based solution called FLARToolKit popped up last summer, every cool ad kid seems to propose it to his clients.
So what’s next? Tilt-shift time-lapse aesthetics. The Uniqlo Calender would be a good example. Keith Loutit is the online star of this kind of videos, watch them in his Vimeo account.
McCann Malmö asked Keith and Upper First to do an ad for Colorama, a Swedish paint brand. The result is a very nice TV ad with a twist. You can see the storyboard and behind the scenes shots here.
So I guess you want to see the video now … just go to Motiongrapher.
This music video for Misfit by The Bumblebeez was directed by the Glue Society. They produced the track completely on a Nintendo DSi. It was actually commissioned by V Energy Drink for their V Raw programme where they want to encourage young Australians to a apply for internships at creative companies. The website documents the whole process to give them an insight in the whole creative machinery.
The music video for “I Will Glam” by Pedro Marín is the first one ever that you can view on teletext. Actually you can only see it on channel four in Spain, between May 18th and May 29th between 21.00 and 23.00, on page 899. Great Works are the creatives behind this. You can find some more background information here.
By the way, I turned off the volume very quickly after the video started, just to warn you.
The ARS Electronica Center in Linz, Austria, has quite an impressive facade. It is actually a huge display, 1085 windows are equiped with fully controllable LED’s.
“Lights On” is an audio visual performance, the visual programming with openFrameworks was done by Zachary Lieberman, Joel Gethin Lewis and Damian Stewart. Daito Manabe did the music with support from Taeji Sawai and Kyoko Koyama. The colors of the LED’s changed in realtime to the music that was broadcasted on speakers surrounding the building. They recorded the output, both the music and LED animation for later replay.
This music video for Rusty Naily by Moderat fits perfectly to my last post about the photography of William Hundley. Last night was actually the record release party at WMF in Berlin and it was quite hot. I didn’t know the support act Anstam before, but I really liked them. It’s almost impossible to find anything on these 2 German brothers, you can listen to their tracks on MySpace. Dark!
UPDATE 15/05/09 15:05:
The record label BPitchControl took down the video, apparently they are still quite old school.
Thumbs down!
But I found this 30 seconds excerpt, sorry for the b*tt ugly flash player.
This is the music video for Sansula by Dominik Eulberg, directed by Dirk Rauscher. They projected animations in a forrest and then filmed them, the details shots of the flowers where done in a stopframe method with a DSLR camera. The result is excellent!
If you like this, then you will be blown away by Scintillation by Xavier Chassaing.
