It’s been a while since I bought a fresh pair of sneakers, but I’m pretty sure that these Stan Smith’s of the adidas Transform Pack will be my next. adidas actually released quite a few nice sneakers lately, but these are two in one. The concept isn’t revolutionary, we’ve seen it before with some Raf Simons sneakers, but the execution is the way I like it.
It’s been a while since I saw a sneaker that got me interested, but my next pair will be the Soleboxadidas Berlin. They’re part of the adidas Consortium City Series and I guess adidas didn’t really had a hard time to come up with a Berlin partner for their adidas Berlin model. The Solebox brothers did a great job with the design, details like their birthdays and the original colorway on the inside give the sneaker the real Solebox touch.
Autumn is right around the corner and most fashion brands are launching their campaigns. So did adidas Y-3, last season was all about surveillance cameras, this time the campaign is called “Satellite”. The website is once again a very nice execution of this concept, the digital glitches during the transitions are top notch. When it comes to the apparel, well it’s adidas Y-3, it’s not for everybody but there some nice pieces in the collection.
Made by Sid Lee Amsterdam.
This is the new video for the adidas SLVR A/W 2009 collection. And this how they describe the label: “adidas SLVR is pure, streamlined form, stripped of excess; it delivers effortless dressing for those who appreciate design. Rigorous simplicity. Total versatility. Pure understated style.” Exactly how I like it.
I guess they translated that perfectly in this video. All the direction and editing is top notch.
adidas is organising a small exhibition at their N0 74 Berlin store, starting this Wednesday July 1st. They will be showing women’s footwear from the 1968 Azteka Gold till the 2006 adicolor Sneaker. The exhibition will be runing till July 15th, so if you’re around and you want to see some vintage adidas footwear …
During the Berlin Fashion Week, the No 74 store will also have a small bar in their garden – open from 4 till 8 PM.
It is probably no suprise that I mention the new adidas Y-3 Spring / Summer 2009 campaign. The adidas Y-3 website is one of the few websites out there, where you can expect a very nice relaunch twice a year. It’s a fashion brand after all.
They have choosen to use the surveillance cameras kind of look for the website and the campaign video. If you are a regular here, you’ll have noticed that digital glitches are my thing. The Y-3 products are still quite different than the new adidas SLVR collection, they are more true fashion. I’m not a expert, but some of the women’s footwear designs look quite fresh.
But be warned, the website is quite heavy and will take some time to load.
The new adidas SLVR line is finally available, judging for the pictures it looks very minimal. This sneaker called the SLVR 101 definitely looks quite different than any other one from adidas. The upper is made of only six pieces, they were stitched together instead of using glue. The upper is sewed to a one-piece outsole. By comparison, an average sneaker is build up from 25 to 30 pieces. The 7 pieces SLVR 101 fulfills the SLVR concept of “Reduced Complexity” perfectly. The SLVR 101 is also available in white.
2 weeks ago, adidas celebrated its 60th birthday with a true house party in Berlin. The interior decoration was done with much love to details, as these images prove. The food and drinks were in sync the theme and the DJ’s rocked the place. So here is video of the party, it is basically impossible to capture a real party on film.
On January 29th, 2009 adidas and No 74 celebrated 60 years of Soles and Stripes with an exclusive House Party. The adidas No 74 store was redesigned to resemble a real apartment including kitchenette, bath- and living room and decorated with several lovely details such as framed images of Adi Dassler and supporters from the past sixty years of adidas history. Local DJs joined the party with a mix of great hip hop tunes, funk and electro music. Watch the video & Thanks to everyone who celebrated with us!
Yesterday evening was the Berlin edition of the adidas House Party to celebrate the 60th birthday of adidas. It took place at the adidas No 74 Concept store. The shop was completly redecorated to fit the house party theme. There was no bar where you could get a drink, you just had to go to kitchen and fix yourself a drink. There were also regular pizza deliveries. It felt like a real house party. Of course the music was top notch too. It was a blast.
Besides the party, adidas organized a special sale yesterday. They sold 2500 pair of adidas Consortiums and adidas Originals sneakers for the amazing price of 20 euros a pair. This offer drew a huge crowd, but it went down in orderly way, you were only allowed to buy 3 pairs. The sales started at noon but there were still people waiting in line till very late in the evening.
I can only hope that this was just the start of adidas 60th birthday celebrations!