adidas will launch a new brand next month called adidas SLVR. There isn’t much information available yet, but it will be possitioned between adidas Originals and adidas Y-3.
The adidas SLVR label’s key message is “Simply Perfect”. The range shows a timeless and considered design; one that conveys a minimalist character, yet is fresh and progressive. The collection includes apparel, footwear and accessories for both men & women.
adidas is celebrating its 60th birthday next year, so they decided to have a house party to kick off the festivities. Made by Sid Lee.
The adidas Stan Smith is a true iconic tennis sneaker. Shigeki Fujishiro was asked to do a remake, he decided not to go wild but to use the original vent holes for some simple embroidery.
Dorothy Tang made this customised furniture for adidas, it’s on display at the world’s largest adidas Brand Center in Beijing, which opened last Saturday.
found at highsnobiety
Today I finally had the time to visit the new adidas concept store No.74 in Berlin. Its name is quite self explanatory … its location is in the Torstrasse 74. At the moment they only have the adidas Y-3 spring summer collection, in May and June they will have selection of adidas Originals. From July on, they will have a wider product range with limited editions and special items related to Berlin. You may also expect a China like market shop interior in the coming months, hence the olympics. Definitely a new spot on my Berlin tour.
Every single season, adidas Y-3, adidas’ coopertation with Yohji Yamamoto, releases a new website. This seasons one has this digital error atmosphere, the sound and the visual effects are a prefect match. The navigation isn’t anything for people who are in a hurry, but the love for details makes up for it. I really liked the FW 2006 website and some even older ones. They actually should put up an archive!
Let’s see what Fall Winter 2008 2009 brings.
EDIT:
Of course there is an archive. Neue Digitale, the agency responsible for all those websites, has them archived:
adidas Y-3 2003
adidas Y-3 FW 2004
adidas Y-3 SS 2005
adidas Y-3 FW 2005
adidas Y-3 SS 2006
adidas Y-3 FW 2006
adidas Y-3 SS 2007
adidas Y-3 FW 2007
So 2008 is an olympic year, which means that all sports brands will start special advertising campaigns. Here is the first one by adidas: Original Games. This spot shows all kinds of sports taken to the street, definitely not a new idea, but 180 Amsterdam did a great job.
180 Amsterdam made this animation for adidas, it’s all about Adi Dassler and his achievements. The details and the technique are amazing, you have to watch the ‘Behind the Scenes’ video too! You can find the micro website here.
adidas finally released some pictures of its upcoming collaboration with Diesel, which I found out about a month ago. They rebranded some Diesel denim models with some nice adidas details. They should arrive at your local adidas Originals store in some weeks.
Here are some details of some of the boys models. More pictures here.
And of course some details of the girls models. More pictures here.
And as a bonus, some more picture of the campaign here.
’83 original ways to successfully waste your time’ is the claim for the upcoming advertising campaign for Originals Denim by Diesel. Indeed adidas Originals & Diesel are teaming up for a denim line for next Spring/Summer. It’s quite amazing that such 2 huge brands get together.
