Adidas Mirror Mirror

November 18th, 2007


Mirror Mirror is the title of the adidas spring summer 2008 lookbook. The still life compositions where shot by Maurice Scheltens. A simple but very nice visual concept!


adidas Stan Smith Brussels

August 22nd, 2007


Adidas is going to release a Stan Smith City Series, one of them is Brussels! It has the Atomium on it! Let’s hope that my local dealer next doors, the adidas originals store, is going to carry them too!

Sport Djellabas

August 6th, 2007

djellabas.jpgFrançois Curlet made these 3 Djellabas; a Nike one, an adidas one and a Fila one.


July 25th, 2007


This is the FAC51-Y3, it’s not just an other adidas Y-3 sneaker, this one has real story behind it. Adidas Y-3 is opening a store in Manchester and to celebrate that event they teamed up with The Haçienda, Manchester’s most legendary club which is having its 25th anniversary. The FAC51-Y3 is not really my kind of sneaker, Y-3 has better ones, but I think the design fits the club. The name is just like a record catalog number, FAC51 stands for a record release on Factory Records and Y3 … that’s self-explanatory. The sneaker was a collaboration between Peter Saville, once graphic designer for Factory Records, Ben Kelly, the architect responsible for the interiors of the now legendary club, and Peter Hook, bass player of Joy Division / New Order. The whole package looks amazing, the shoe box resembles the shape of the club’s dancefloor. Of course this is a strictly limited release, only 250 pairs will be available. You’ll have to cough up €500 if you want to lay your hands on these.
I have praised the Y-3 website before, the 360° feature is so well executed! It’s so much fun browsing that I’ve just found a new must have, that Hodded blouson.

Target spam

July 25th, 2007

I’ve received some interesting comments lately. Apparently someone found out about my sneaker addiction and decided to help me out with this great offer.

dear buddy

Welcome to alibaba2009 trade CO.,LTD ,we are glad to know that you need Nike shoes. Long-dev is a professional shoes supplier in China.We are a real supplier of nike shoes,including other shoes such as:adidas puma prada etc.. We can supply the whole range of nike shoes with perfect quality and competitive price.There are many kinds of shoes for your choice.We can supply the shoes in stocks, and friendly service.And we are very glad to receive your enquiry.
Our main customers are from Europe Countries?North and South America Countries and we know well about the requirements for those markets,Long-dev sincerely hope to make a long mutual and beneficial business relationship with you.
Please do not hesitate to contact us if you are interested in our products.

Isn’t that great … right. Until I saw these brand logos on their website.


Mmmh … Guggi.

Pets of the World II

July 16th, 2007

adidas_pets.jpgYesterday I visited the “Pets of the World” exhibition and made some pictures. They are not really good, I want a DSL, but you can see them here.

Pets of the World

July 13th, 2007

Pets of the World

Adidas presents “Pets of the World”, they asked the Japanese artist Yoshiaki Kaihatsu to make stuffed animals from their fall/winter 2008 “Materials of the world” training jackets. You can go an see these pets till sunday at Galerie Tristesse Deluxe, Karl Marx Allee 137, Berlin. Some more info here and here.

Adidas is going to release some fine sneakers the coming months … Sneaker Freaker has some previews here and here.

Getaway Shoes

June 27th, 2007

max95.jpgHere’s a list of Britain’s top 10 ‘Getaway Shoes’ by footprints left at the crime scenes.
Read the details at

1. Nike Air Max 95
2. Reebok Classic (Leather)
3. Nike Air Max Limited
4. Nike Air Max Plus 1
5. Nike Air Classic BW
6. Nike Air Max 90
7. Reebok Classic Workout Plus
8. Reebok Classic Ripple 3
9. Nike Tennis Classic/Court Tradition
10. adidas Superstar

mi Innovation Center

March 9th, 2007

Adidas opened the mi Innovation Center in its flagship store in Paris. It’s a space where you can customize your own sport shoes, where did we hear that before. Adidas focuses more on finding the right shoe for you by analyzing your feet and your running style, unlike Nike who’s iD line is more about colors and such.
The whole system looks like something between a CSI lab and Minority Report interfaces. The space was designed by Mutabor, they teamed up with the Fraunhofer Institut for the software. Just watch the video and you’ll see what it’s all about.

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Adidas Sneakers Sweatshirt

February 16th, 2007

Hey Adidas, did you guys design this sweatshirt especially for me? This sweatshirt is covered with embroidered sneakers! I’ll be at the store in one hour!
For all the other people who don’t live next to an Adidas Originals Store, you can buy the sweatshirt and a poloshirt at We Sold Out!

Adidas Sneakers Sweatshirt