today and tomorrow

Meta Billboard by Harm van den Dorpel.

‘Take it to the next level’ is the new commercial for Nike Football, directed by Guy Ritchie. A campaign by 72andSunny from Amsterdam. Nice perspective!

Is it the composition or the colors or the legs … I just had to post this photo. It part of the campaign for Scholl - Diego Dolcini, photographed by MI-ZO.

Here is an interview with Karl Lagerfeld about creativity, advertising, brands … . It was recorded last week during the annual Art Directors Club Germany congress in Berlin, so unfortunately it is only in German. He delivers one truth after the other one, it’s really entertaining. Definitely worth watching if you speak some German.

Today I finally had the time to visit the new adidas concept store No.74 in Berlin. Its name is quite self explanatory … its location is in the Torstrasse 74. At the moment they only have the adidas Y-3 spring summer collection, in May and June they will have selection of adidas Originals. From July on, they will have a wider product range with limited editions and special items related to Berlin. You may also expect a China like market shop interior in the coming months, hence the olympics. Definitely a new spot on my Berlin tour.

Every single season, adidas Y-3, adidas’ coopertation with Yohji Yamamoto, releases a new website. This seasons one has this digital error atmosphere, the sound and the visual effects are a prefect match. The navigation isn’t anything for people who are in a hurry, but the love for details makes up for it. I really liked the FW 2006 website and some even older ones. They actually should put up an archive!
Let’s see what Fall Winter 2008 2009 brings.

EDIT:
Of course there is an archive. Neue Digitale, the agency responsible for all those websites, has them archived:
adidas Y-3 2003
adidas Y-3 FW 2004
adidas Y-3 SS 2005
adidas Y-3 FW 2005
adidas Y-3 SS 2006
adidas Y-3 FW 2006
adidas Y-3 SS 2007
adidas Y-3 FW 2007

A few weeks ago, Sony had a big commercial shoot in Miami. This time it wasn’t for their Bravia TV’s but for their digital cameras and camcorders. And what did they use … millions of liters of foam. Here you can see some photos.

It reminds me a little of this commercial that Pleix made for them last year.

‘Hello, World!‘ is a brand website for the Japanese telecom company SoftBank. Again, I can’t understand anything, just nod my head to the music. Mesmerising!
Made by tha inc.

This years summer Olympics in Beijing doesn’t only cause political commotion, but it is also a commercial event. A lot of brands will use the media coverage to launch new products. This is the new Nike PreCool Vest; not your average sports equipment. The design was inspired by a 1960s mini dress and medical packaging. The triangles have a double layer, on the inside there is frozen water, the outer layer is just air for isolation. The purpose? With core cooling, athletes can often last 21% longer.

… I guess not! Shiiit! The last episode of ‘The Wire‘, one of the best TV shows around, aired last week.
image by Mike Monteiro