Colorama

July 6th, 2009

Advertising people really like to pick up new things they’ve seen on the internet to use in their work. A good example would be augmented reality applications. Sample apps have been around for years but since a Flash based solution called FLARToolKit popped up last summer, every cool ad kid seems to propose it to his clients.
So what’s next? Tilt-shift time-lapse aesthetics. The Uniqlo Calender would be a good example. Keith Loutit is the online star of this kind of videos, watch them in his Vimeo account.
McCann Malmö asked Keith and Upper First to do an ad for Colorama, a Swedish paint brand. The result is a very nice TV ad with a twist. You can see the storyboard and behind the scenes shots here.
So I guess you want to see the video now … just go to Motiongrapher.

Colorama

Colorama

Colorama

Colorama

Crispin Porter + Bogusky Beta

July 1st, 2009

Crispin Porter + Bogusky is one of the hottest advertising agencies around with an amazing portfolio. The only problem they have is their current website, it is not and never was a good website. That website is actually that old that I don’t remember an older version of it.
Yesterday they made the beta version of their new website available to the public. I’m happy that they didn’t go the Wieden+Kennedy road, which is a 2 year old Flash monster, they don’t even update their timeline anymore.
The CP+B beta site is very reduced, they only show the logos of a few of their clients and present their work through videos and links to external websites. That’s it, no big write up on how they did their award winning campaign, the works speaks for itself.
Below their work you find 3 columns where the aggregate content. 2 columns are dediced to the client, one with links to traditional media news and one to blog posts related to the brand. The left column shows all the tweets from and @Bogusky, plus tweets about CP+B. They claim that they will not filter anything, a bold move!
In a few weeks they will release Nude, the code behind this site, as an open source project. Another bonus point.
So here is video of Alex Bogusky explaining the features of the beta site.

Crispin Porter + Bogusky Beta

Cannes Cyber Lion Grand Prix 2009

June 25th, 2009

Tonight was the award show of the Cannes Cyber Lions 2009, one of the most well-known awards in the advertising industry. This years winner of the Grand Prix was Fiat eco:Drive by the agency AKQA London.
Fiat eco:Drive is system that is very similar to Nike+. When you plugin in an USB stick in to your Fiat, all the data of your drive will be saved on it. Back at home, you can upload that data to a small piece of software that analyses and visualizes it. Then you’ll get tips how to drive more efficient and save fuel to be more eco friendlier. Etc etc … I just love projects like this one, an excellet combination of the online and offline world.
All the other winners of the Cyber Lions will be online in the morning.

If you want to know more about this, then you should watch this video where Adobe talks to Fiat and the agency about the whole process.

Uniqlo Calender

June 10th, 2009

Uniqlo Calender is the latest Uniqlo website to browse their apparel collection. This time they used those popular tilt shift videos to select a color. When you click on the video, a mosaic of Uniqlo apparel appears on top of it with the main colors matching to the video. When you click on an item you’ll get a detail view where you can click again to get to the next mosaic and so on. But the videos are the definitely the best part, the music is actually quite cool too. Like with every Uniqlo website, the attention to every little detail is amazing, just have a look at the little step by step guide to customise the widget. The Uniqlo Calender is not a groundbreaking website, it is just executed to perfection.
And while you’re at it, check the Uniqlo Tokyo Fashion Map too.

Uniqlo Calender

Uniqlo Calender

Uniqlo Calender

Uniqlo Calender

Fashion Faces by Bela Borsodi

June 10th, 2009

Bela Borsodi created these Fashion Faces for yalook.

Fashion Faces by Bela Borsodi

Fashion Faces by Bela Borsodi

Fashion Faces by Bela Borsodi

Fashion Faces by Bela Borsodi

found at whats wrong with the zoo

Wrath of Cannes

May 19th, 2009

It’s only one month till the Cannes Lions International Advertising Festival. But the Wrath of Cannes ad festival might be a nice alternative if you stay in New York. The trophy is definitely better.

Wrath of Cannes

found @stefanboublil

Stained Glass Post-Pixelators

May 19th, 2009

“Stained Glass Post-Pixelators” is a new project by Posterchild. It is actually different version of his “Stained Glass” project from last year. This time he placed Jesus post-pixelators figures over the HD advertising screen at the subway entrances in New York. These post-pixelators diffuse the light from the screens and turn the Jesus figures in something like animated paintings. But I guess when you watch the video everthing will become clear. By the way, the hands spell out P-O-S-T in sign language.

Stained Glass Post-Pixelators by Posterchild

Stained Glass Post-Pixelators by Posterchild

Stained Glass Post-Pixelators by Posterchild

Stained Glass Post-Pixelators by Posterchild

Stained Glass Post-Pixelators by Posterchild

Stained Glass Post-Pixelators by Posterchild

Stained Glass Post-Pixelators by Posterchild

Dark Night of the Soul

May 18th, 2009

Dark Night of the Soul” is the title of the new album of Danger Mouse & Sparklehorse. Yes you know Danger Mouse, he is one half of Gnarls Barkley but he became quite famous in 2004 when he released The Grey Album. This new album sounds quite different, there are actually many guest featured on it like Frank Black, The Flaming Lips, Iggy Pop and David Lynch to just name a few. EMI decided not to release it due to some legal issues. Danger Mouse decided to release it anyway, the catch … there’s a blank CD-R inside the jewel case. If you want to fill the CD-R, then you might want to look on you favorite P2P platform. You can buy one of the 5000 hand numbered ones for $50 form the website. (Shipping to Europe will cost you $80.85 extra!!!). It comes with a 100+ page book with photographs by David Lynch and an extra poster. You can listen listen to the tracks on the NPR website.
Way to go Danger Mouse! Eat that EMI!

Dark Night of the Soul

found at nerdcore

Nike MVPuppets “Three Rings”

May 15th, 2009

This is a very nice and funny commercial for Nike Basketball, starring LeBron James and Kobe Bryant as the Most Valuable Puppets. There is a second one called “Puppet Chalk“.

found at kottke

Everything You Want, Right Now!

May 7th, 2009

“Everything You Want, Right Now!” is the title of the current solo show of Steve Lambert at the Charlie James Gallery in Los Angeles. The lights on these signs are of course animated, you can see them in action in the video below.

Everything You Want, Right Now! by Steve Lambert

Look Away by Steve Lambert

Private Property by Steve Lambert


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