AF1: The Documentary

February 5th, 2007

Nike AirForce1

blahblah blah … Nike Air Force 1 … yada blah … anniversary … blah blahblah … documentary … yada yada …
Watch both parts at

Nike iD Studio Air Force 1 low 2007

January 25th, 2007

The Nike iD Studio is the holy grail for a lot of sneaker heads. If you manage to get, you’ll be able to design a shoe that will be so exclusive that you might be the only person having it! So what’s the difference with Nike iD? You can do different shoes and pick from more exclusive materials.

So now you can guess which shoe is now available at the Studios? Right!
The options are incredible this time … although you will have to go with white tones: white, off white, antique white and kangaroo white. In these categories you’ll find the following leathers: Weave, Crinkle, Ostrich, Diamond Weave, Dodo Bird, Basketball, Iguana, Cross Hatch, Pig Skin, Crocodile, Smooth, Pebbled, Patent, Kangaroo, Nubuck, Suede and Real Deal. And as a bonus you can even pick a clear sole!
I don’t feel like calculating all the possibilities here, but here are 4 sample shoes to drewl on. They are the supreme ones, no stitching.



Info found at Cool Hunting.

The Second Coming

January 25th, 2007

Nike is playing it really big with the 25th anniversary of the Air Force 1. Ofcourse they did a commercial full with pathos, they hired Just Blaze (one of the hottest hiphop producers at the moment) and Juelz Santana to do the music.
So here is the video.

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Of course there's a behind the scenes video too ... here.

If you still can't have enough of it ... you can make your own mashup and share your masterpiece with the whole world: Nike AF25 Videocard.

the second coming


January 22nd, 2007

I’m looking for donations! I need € 1500. That shouldn’t be a problem right …
I just want to buy these Nike Air Force One ’07 LUX Anacondas at Nort Berlin.


1 Night Only

January 15th, 2007

MTV broadcasted their special on the Nike 1 Night Only event last Saturday in the USA. The event was the start of the whole 25th anniversary of the Air Force One and was held in New York last December. Now we can watch online here! This is how you bring TV to the internet!

Damn, I became a real Nike fanboy! Word!


Nike Osaka AF1 25th Anniversary Interactive Advertisement

January 15th, 2007
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That's what I call neat interactive advertising. So what will Nike do in Berlin for the 25th anniversary of the Air Force One?

Nike Air Force 1 Spring 07

January 5th, 2007


Here are some pictures of the Air Force One Spring 07 catalogue. The 25th anniversary of the Air Force 1 is going to be HUGE! There’s much more to come … also at the Nike ID Studio in Berlin!

Nike Heist

January 3rd, 2007

I’ve heard about this video 2 months ago and now ‘Nike’ released this viral to promote the 25th anniversary of the Nike Air Force One. It’s 2 guys videotaping themselves trying to rob the Nike exhibition space in New York.
Nice try guys, now give me my pair of anaconda’s US 9!

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The principles of perfection

December 21st, 2006

The whole Nike Air Force One 25th anniversary frenzy continues …
Here’s the next video: The principles of perfection.

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Crafting The Perfect One

December 10th, 2006

Next year is the 25th anniversary of the Nike Air Force One … a true classic. Nike is ramping up it’s marketing campaign with the release of the first pictures and a video of the “NIKE AIR FORCE I 25th Anniversary – Crafting The Perfect One” pack. They are handmade in Italy with the best leathers … beautiful. There are no details on availability or price yet, but I guess that people with way too much money will get them for free anyway. Hey Nike … my size is US 9.
So here’s the video, you can find the pictures here.

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They will be available in January 2007 and will only be made by order. Their price tag is quite hefty ... $2000.