Looking For Love In All The Wrong Places

July 10th, 2009

The next stop of the Europeam Nike IAM1 Journey is London. They asked INSA, the infamous London-based artist, to do an installation and exhibition with his trademark pieces. It’s quite nice to see how he can scale them and how they fit perfectly together. Just watch the video to see what I mean.
Next Friday is the opening of “Looking For Love In All The Wrong Places”  at 1948 in London.

Looking For Love In All The Wrong Places by INSA

Looking For Love In All The Wrong Places by INSA

Looking For Love In All The Wrong Places by INSA

Looking For Love In All The Wrong Places by INSA

Looking For Love In All The Wrong Places by INSA

Sneaker Jewelry By Sabrina Dehoff

July 7th, 2009

Sabrina Dehoff is one of the Berlin creatives involved in the Nike IAM1 Journey, she designed these sneaker jewelry for the Air Max 1 and Air Maxim.

Sneaker Jewelry By Sabrina Dehoff

Sneaker Jewelry By Sabrina Dehoff

Sneaker Jewelry By Sabrina Dehoff

Sneaker Jewelry By Sabrina Dehoff

found at highsnobiety

Nike The IAM1 Journey

July 7th, 2009

Nike is re-releasing the OG colorways of the the Air Max 1 sneaker, the ones still missing in my collection … But they also introduce a new version called the Air Maxim, based on the same silhouette but using the newly developed materials. The title of the European campaign is “The IAM1 Journey“. Nike will introduce you to 5 creative hotspots in Europe and Berlin is the first one. So which visual language did they chose? Exactly … a tilt-shift time lapse video. Once again very lush imagery.

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

The IAM1 Journey - Berlin

Will It Blend x Nike Air Max 90

August 15th, 2008

Nike is really pushing it lately. New technologies, new products, events and tons of projects … you just can’t get around it. So I just came across this video on the Nike Sportswear website. It’s a cooperation between ‘Will It Blend‘ and Nike. Everyone knows those ‘Will It Blend’ videos, but this time Nike asked them to blend a true classic, the Air Max 90 Infrared with the new Air Max Current. The result is an Air Max 90 Current Infrared, not really a surprise.
I think this is the first time I see a brand destoying its own product on video (besides the car industry). Most brands are so anxious about thing like that.
By the way, it’s really nice to see Nike shifting away from full flash websites to hybrid ones. I also like the new look of them. Hey Nike! Now fix the Nike+ website asap!

Olle Hemmendorff’s Nike Air Max 90 Burger

August 13th, 2008

Olle Hemmendorff was commissioned, together with 7 other creatives/designers/photographers/artists, by Nike to interpret a Nike Sportswear icon. He got the Air Max 90 and decided to turn it into a hamburger.
You can see all 8 pieces at the 1912 space inside Sneakersnstuff in Stockholm, Sweden. I’m just curious if he makes a fresh one every … minutes.

Olle Hemmendorff's Nike Air Max 90 Burger

talking sneakers

December 19th, 2006

nike_footlocker.jpgHornet Inc. made 2 TVC’s for the “Love Thy Sneaker” campaign for Nike and Footlocker, the plot is 2 Nike Air Max’s talking to each other in a closet. Well that’s something new, NOT!

Must haves!

December 7th, 2006

airmaxsafari.jpg

These new Air Max 87 Safari’s will be release by Atmos Japan on December 23. I NEED those!

Respect the Architects

November 9th, 2006

When architects Richard Rogers, Renzo Piano, and the firm Ove Arup created Centre Georges Pompidou in the Beaubourg region of Paris, the ultra modernistic building stirred up much controversies that lasted even till today, some 30 years after it opened. With all its inner workings (pipes, air ducts, wirings…) set on the exterior of the structure, Centre Georges Pompidou was an antithesis against the classical structures which surrounds it.

However, it was its unique design that inspired Tinker Hatfield, originally hired as in-house architect, now Nike’s Vice President of Innovation Design, to create the very first Air Max. See how he tells the story in this 8-minute short film titled “Respect the Architects” by Thibaut de Longeville.

Delft blue

October 19th, 2006

Here’s some different kind of Delft blue. Riëlle Beekmans and Leon Perlot made some Nike Air Max 90 in Delft blue for the “90 X 90 A celebration of Air Max diversion” exhibition in Amsterdam, which is part of the current Run On Air campaign.

delft.jpg
pictures by IHAVEPOP

a little less hurt

September 26th, 2006

Nike launched a new campaign for it’s air max series, there’re 2 new claims: “a little less hurt” and “a little less gravity”. Ofcourse there’s more than some TV commercials: a new Nike AirFall 360 website. The site is quite explorative, so maybe you’ll find the interviews with Berlin finest sneakerheads: Hikmet Sugoer (www.solebox.de) and Jörg Haas (www.beinghunted.com and Firmament).

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