83 original ways to successfully waste your time

December 10th, 2007

adidas_diesel.jpg ’83 original ways to successfully waste your time’ is the claim for the upcoming advertising campaign for Originals Denim by Diesel. Indeed adidas Originals & Diesel are teaming up for a denim line for next Spring/Summer. It’s quite amazing that such 2 huge brands get together.

Space Dinner

September 30th, 2007
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'Space Dinner' is a new commercial for Diesel, it's part of their current "Human After All" campaign. It's again a damn weird video, there are even 2 more: 'Voice Recognition' and 'Teleportation'. They are made by Surface to Air, THE creative hotspot in Paris. You can watch a video with their profile on the Apple website.

Pets of the World

July 13th, 2007

Pets of the World

Adidas presents “Pets of the World”, they asked the Japanese artist Yoshiaki Kaihatsu to make stuffed animals from their fall/winter 2008 “Materials of the world” training jackets. You can go an see these pets till sunday at Galerie Tristesse Deluxe, Karl Marx Allee 137, Berlin. Some more info here and here.

Adidas is going to release some fine sneakers the coming months … Sneaker Freaker has some previews here and here.


January 23rd, 2007


So this is the new Diesel campaign: Heidie 1 & 2. This is what you would call a Web 2.0 advertising campaign right.

Diesel Denim Gallery

November 10th, 2006


The Diesel Denim Galleries are concept stores positioned between retail spaces and art galleries. They are located in New York, Tokyo and Osaka, and aim at linking Diesel to the contemporary art world through bimonthly art exhibitions and limited edition denim products.