Volcano, an animation by Rafaël Rozendaal.
Tonight was the award show of the Cannes Cyber Lions 2009, one of the most well-known awards in the advertising industry. This years winner of the Grand Prix was Fiat eco:Drive by the agency AKQA London.
Fiat eco:Drive is system that is very similar to Nike+. When you plugin in an USB stick in to your Fiat, all the data of your drive will be saved on it. Back at home, you can upload that data to a small piece of software that analyses and visualizes it. Then you’ll get tips how to drive more efficient and save fuel to be more eco friendlier. Etc etc … I just love projects like this one, an excellet combination of the online and offline world.
All the other winners of the Cyber Lions will be online in the morning.
If you want to know more about this, then you should watch this video where Adobe talks to Fiat and the agency about the whole process.
Uniqlo Calender is the latest Uniqlo website to browse their apparel collection. This time they used those popular tilt shift videos to select a color. When you click on the video, a mosaic of Uniqlo apparel appears on top of it with the main colors matching to the video. When you click on an item you’ll get a detail view where you can click again to get to the next mosaic and so on. But the videos are the definitely the best part, the music is actually quite cool too. Like with every Uniqlo website, the attention to every little detail is amazing, just have a look at the little step by step guide to customise the widget. The Uniqlo Calender is not a groundbreaking website, it is just executed to perfection.
And while you’re at it, check the Uniqlo Tokyo Fashion Map too.
Uniqlo is one of those brands who always have top notch online specials. Uniqlo March is their latest campaign for their shirts collection. You can see 33 models on a never-ending march. Each meter the models march virtually during a visit on the website, is added to a counter. You can zoom in and out, adjust the speed, make them do things. Of course you can also see the products and buy them. If you want you can also join the march as a model. But if you’re not in Japan, you might join the virtual Tokyo March with Google Maps.
This website shows you all the features of the website and gives you some more background information.
found at creative review
It’s been a while since I posted a website, but Caio Lazzuri from Goodby, Silverstein & Partners San Fancisco pointed me to their Plug Into the Smart Grid website. It is a campaign website for General Electric Smart Gird, it’s all about energy management. The 3D infographics are just stunning!
But the bonus is the augmented reality feature. Ok, it’s just a visual gimmick, but it’s one of best online implementations I have seen till now. You can choose between 3D wind turbines and 3D solar panels. A 3D scenery expands in your hands and is completely animated. It’s nice to see this technology in a corporate website without any weird plugins besides the Flash Player.
They’ve used the opensource Flash library FLARToolKit, which really deserve its credit.