This is a guest post by Rafaël Rozendaal.
“The MacGuffin Library” is project by Noam Toran, Onkar Kular and Keith Jones.
A MacGuffin is a term attributed to Hitchcock, it is a cinematic plot device, usually an object, that serves to set and keep the story in motion despite lacking intrinsic importance.
“The MacGuffin Library” consists of 16 objects based on 16 original film stories written by Noam, Onkar & Keith. The objects and the film excerpts should stimulate the viewer to imagine the film.
The objects are made out of a black polymer resin using a rapid prototype machine.
Objectified is the most anticipated movie of the year, at least for me.It is actually a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. The graphic design studio Build designed the logo and this poster. The logo is hidden in the 6th row, the bottom row shows you the products used to make this film.
In TOKYO!, three visionary directors (Michel Gondry, Leos Carax and Bong Joon-ho) come together for an omnibus triptych examining the nature of one unforgettable city as it’s shaped by the disparate people who live, work (and run amok) inside an enormous, constantly evolving, densely populated Japanese megalopolis — the enchanting and inimitable Tokyo.
INTERIOR DESIGN (Michel Gondry).
A young couple tries to set themselves up in Tokyo. The young man’s ambition is clear — to become a film director. His girlfriend, far more indecisive, cannot escape the vague feeling that she’s losing control of her life. Directionless, both are beginning to go under in this vast city until the young woman, utterly alone, becomes the object of a bizarre transformation…
MERDE (Leos Carax)
A mysterious creature spreads panic in the streets of Tokyo by means of his provocative and destructive behavior. This man, dubbed “The Creature of the Sewers” by the media, arouses both passion and repulsion…until the moment he is captured…
SHAKING TOKYO (Bong Joon-Ho)
For more than 10 years, he’s been a hikikomori. He lives shut up in his apartment, strictly limiting all contact with the outside world to an absolute minimum. When a pizza delivery girl faints in his home during an earthquake, the unthinkable happens — he falls in love. Shortly after, he learns that the girl has in turn become a hikikomori. Will he dare cross the threshold that separates his apartment from the rest of the world?
Rhapsody, psychogeography, urban valentine, freak show, mindwalk and many other things, TOKYO! is a fantasy in three movements that will make you see one of the world’s greatest cities — if not any city — with a new point of view.
In the tradition of such films as NEW YORK STORIES, NIGHT ON EARTH, PARIS JE T’AIME and its forthcoming sequel NEW YORK I LOVE YOU, TOKYO! addresses the timeless question of whether we shape cities, or if cities shape us – while in the process, revealing the rich humanity at the heart of modern urban life.
You can watch the trailer in HD on the Apple website.