Nike+

October 18th, 2006

Yesterday was the official launch of Nike+ in Germany. Nike+ is a collaboration between Nike and Apple: it’s a running system to track your running time, pace and the calories you have burned. You click a small receiver on your iPod nano and you put a small sensor in your Nike+ running shoes and off you go. After your run, you can sync your data with the Nike+ website and see a graphical representation of your run. The system works just like you would expect from Apple …
I started running 2 months ago after I received my Nike iD Air Zoom Moire+ shoes (what a name). It wasn’t easy after 9 years of no sports; shin splits and achilles pains … I experienced it all. Yesterday, my girlfriend picked up a Nike + iPod sport kit (the iPod receiver and sensor) at NikeTown for me and today I tried it out for the first time. Here is the graphic of my run on www.nikeplus.com. I can’t wait for my next run!

nikeplus.jpg

running

August 16th, 2006

airzoommoire.jpgYesterday I recieved my pair of Air Zoom Moire +. They’re the Nike running shoes that work with the apple nano to measure your distance, pace and time. Unfortunately the small chip that connects both isn’t available yet in Germany … Anyway, I’m just back from my first run since … I guess 9 years. It was fun but hard, I did 3750 meters (I measured that with Gmaps Pedometer). Let’s see if I can keep my “every 2 days run” goal.

Nike+ iD

July 14th, 2006

Today Nike and Apple launched Nike+. This is what I have been waiting for … waiting to pick up with running. Nike+ is combination of Nike shoes and Apples iPod Nano. It’s basicly a system to track your running pace and distance. The iPod connects to a sensor in the shoe and saves the data. When you connect your iPod, you’ll be able to upload your data to the Nike+ website, that website gives you a nice graphical visualisation of your runs. Technology, design and sneakers in one. Made for me.
… that sounds like Nike iD. Indeed I’m just back from my appointment at the Nike iD Studio in Berlin. Nike developed a new shoe for this new product: the Air Zoom Moire+.
This is what I made and some samples that were on display. flickrset

airzoom.jpg

iPod nano promotion

October 26th, 2005

nano.jpg

This year in Shibuya, Tokyo, home of the trendiest of fashions and the trendiest of youth cultures, Apple opened it’s 4th Japanese Apple Store. Naturally the store itself became a trend-setter and is keeping the masses informed, and entertained with its numerous events in-store and out, and one of them was the sale of “iPod nano”.

As part of their rather unique advertising campaign, huge iPod nano posters now adorn the platform walls of Toyoko Line Shibuya Station.
As you depart the train you’ll be faced with a stream after stream of 1:1 iPod nano cutouts, in which you can pull off and take home. Obviously, I helped myself to a few as well.

Needless to say, with its tens of thousands of people passing through Shibuya station daily, those iPod cutouts won’t last very long. Fortunately, I was lucky enough to be able to catch a glimpse of the staff furiously “refilling” the empty spaces with new cutouts in between the waves of departing passengers (I took the pictures after the evening rush. I can only imagine how busy these guys can be during rush hour!).

Much to my suprise, I later realised that these cutouts weren’t made of cardboard but of plastic, and are very rigidly built too. On the reverse side were the URL and QR Codes of a site where you can download iPod nano wallpapers for your mobile phone.

Having living somewhere way out from Tokyo, I was very lucky to be able to get my hands on these cutouts AND witness those “refillers” in action. Hats off to Apple and their wonderful advertising.

source: flickr user purprin


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