Zack Klauck and Emile Molin were asked by Nike to design packaging system that reflects their desire for lightness and sustainability during the Nike exhibition in Beijing last year. They decided to use a mesh wrap of recycled cardboard to make a packaging for a shirt and windbreaker together and one for a pair of shoes. I really like how they look and the fact that they wrote the sizes by hand. But I don’t really get why you would need a packaging for a shirt and windbreaker, except if there’re really limited gifts.
“Me? I’m just confident. It’s my skills that are arrogant.” This the making of, of one of the 5 key visuals developed by HORT for the Nike Refresh programm.
STAGES is exhibition initiated by Lance Armstrong and Nike to raise funds and awareness for the fight against cancer. 20 renowned artists produced work inspired by Lance and his fight against cancer. Although I’m very sceptical about the whole cycling sport (or any professional sport for that matter), the cause and the artwork deserve some publicity. The exhibition opens this Friday July 17th at Galerie Emmanuel Perrotin in Paris, France.
The next stop of the Europeam Nike IAM1 Journey is London. They asked INSA, the infamous London-based artist, to do an installation and exhibition with his trademark pieces. It’s quite nice to see how he can scale them and how they fit perfectly together. Just watch the video to see what I mean.
Next Friday is the opening of “Looking For Love In All The Wrong Places” at 1948 in London.
Nike is re-releasing the OG colorways of the the Air Max 1 sneaker, the ones still missing in my collection … But they also introduce a new version called the Air Maxim, based on the same silhouette but using the newly developed materials. The title of the European campaign is “The IAM1 Journey“. Nike will introduce you to 5 creative hotspots in Europe and Berlin is the first one. So which visual language did they chose? Exactly … a tilt-shift time lapse video. Once again very lush imagery.
This is a very nice and funny commercial for Nike Basketball, starring LeBron James and Kobe Bryant as the Most Valuable Puppets. There is a second one called “Puppet Chalk“.
It has been a while since I saw something fresh from Nike. It seems that they only do crazy colorways or fake vintage these days … So here comes the Nike City Knife II: a foldable lightweight shoe. Kirsten Schambra who is responsible for the design, was inspired by origami structures. She taped a rough concept to a shoe last and developed it further from there. The concept is actually very simple, but I’m not sure if it will appeal to a wide audience. I like them, hey they are made of polygons!
Nike remixed & recut reinterprets sportswear for a generation of open-minded and unorthodox consumers. Rooted in authenticity but designed for a range of expressions, this footwear collection describes true style hybridization.
