Nike Remixed & Recut

December 12th, 2008

Nike Remixed & Recut by Nancy Wu.

Nike remixed & recut reinterprets sportswear for a generation of open-minded and unorthodox consumers. Rooted in authenticity but designed for a range of expressions, this footwear collection describes true style hybridization.

Nike Remixed & Recut by Nany Wu

Nike Remixed & Recut by Nany Wu

Nike Remixed & Recut by Nany Wu

Obama Force One

September 5th, 2008

Jim Lasser is an art director and copywriter at Wieden+Kennedy, Portland, and he made these Obama Force One sneakers.

Obama Force One by Jim Lasser

Obama Force One by Jim Lasser

found at Wieden+Kennedy Studio

Will It Blend x Nike Air Max 90

August 15th, 2008

Nike is really pushing it lately. New technologies, new products, events and tons of projects … you just can’t get around it. So I just came across this video on the Nike Sportswear website. It’s a cooperation between ‘Will It Blend‘ and Nike. Everyone knows those ‘Will It Blend’ videos, but this time Nike asked them to blend a true classic, the Air Max 90 Infrared with the new Air Max Current. The result is an Air Max 90 Current Infrared, not really a surprise.
I think this is the first time I see a brand destoying its own product on video (besides the car industry). Most brands are so anxious about thing like that.
By the way, it’s really nice to see Nike shifting away from full flash websites to hybrid ones. I also like the new look of them. Hey Nike! Now fix the Nike+ website asap!

Olle Hemmendorff’s Nike Air Max 90 Burger

August 13th, 2008

Olle Hemmendorff was commissioned, together with 7 other creatives/designers/photographers/artists, by Nike to interpret a Nike Sportswear icon. He got the Air Max 90 and decided to turn it into a hamburger.
You can see all 8 pieces at the 1912 space inside Sneakersnstuff in Stockholm, Sweden. I’m just curious if he makes a fresh one every … minutes.

Olle Hemmendorff's Nike Air Max 90 Burger

Nike Lab Spider

July 14th, 2008

This is nice TV spot for the Nike Lab; the idea isn’t that groundbreaking, but the execution is excellent.

Nike Gold – CCTV Projections

June 6th, 2008

On May 31th 2008, Nike projected a choreographed slideshow of China’s Golden Athletes on 4 columns of the CCTV building in Beijing. Three of the columns featured the athletes in their competitive stance, to reflect their readiness and determination, while the fourth column featured the graphic motif from the competition gear, focusing on “China”.
It’s quite impressive what Nike already did in Beijing in the anticipation of the olympics, apparently they really recognized the fact that these olympics will get more attention than any other one.

Nike Gold - CCTV Projections

Nike Gold - CCTV Projections

Nike Gold - CCTV Projections

Maze Posters

June 6th, 2008

Maze Posters by George Lewin reflect the daunting complexity of the structure of our language.

Maze Posters by George Lewin

Maze Posters by George LewinMaze Posters by George Lewin

And as small bonus: his entry ‘Encapsulated the Fan’ for the Nike Art of Football competition that he did together with Tim Brown.

The Art of Football by George Lewin & Tim Brown

The Art of Football by George Lewin & Tim BrownThe Art of Football by George Lewin & Tim Brown

found at It’s Nice That

Valentin Ruhry

May 8th, 2008

Pull by Valentin RuhryNike Air by Valentin Ruhry

‘Pull’ and ‘Nike Air’ by Valentin Ruhry.

Gosha Rubchinsky

May 1st, 2008

Gosha Rubchinsky

Faces And Laces‘ is sneakers and streetwear show in Moscow. Gosha Rubchinsky made this mask with Nike Air Max sneakers, inspired by teenage boys who sniff glue.
found at Diane, A Shaded View on Fashion

Take it to the next level

April 30th, 2008

‘Take it to the next level’ is the new commercial for Nike Football, directed by Guy Ritchie. A campaign by 72andSunny from Amsterdam. Nice perspective!