Nike PreCool Vest

April 8th, 2008

Nike PreCool Vest

This years summer Olympics in Beijing doesn’t only cause political commotion, but it is also a commercial event. A lot of brands will use the media coverage to launch new products. This is the new Nike PreCool Vest; not your average sports equipment. The design was inspired by a 1960s mini dress and medical packaging. The triangles have a double layer, on the inside there is frozen water, the outer layer is just air for isolation. The purpose? With core cooling, athletes can often last 21% longer.


February 19th, 2008


A few weeks ago, Nike launched the Jordan XX3, the last signature Micheal Jordan sneaker ever (ok we’ll see about that). Ofcourse they made a website to go along with it: XX3. Blast Radius did an excellent job there!
You arrive in some sort of hall from where you can enter 4 diffentent rooms. And when I say rooms, I mean 3D rooms where you can ‘walk’ around thanks to a nice interface. For those of you who don’t like this kind of explorative browsing, there’s a nice and clean alternative navigation at top of the page.
I think this is one of the best implementations of 3D Flash I’ve seen since a long time. It looks like Papervision3D, an open source 3D flash engine, is getting some real momentum here.
And as a bonus: the Nike M4 website, a few months old but definitely worth checking out too.

Nike Tech Pack

September 3rd, 2007

techpack.jpgNike launched its Tech Pack last weekend. It’s a collection based on innovative performance materials, diverse fabrication and design techniques. And it must say that most of the stuff looks great. So it’s a real let down that the website isn’t on par with the apparel. Some thumbnails don’t load, the videos stutter … hello buffertime … and why o why is it Flash 9?
Boo Nike!

Gone Running

August 31st, 2007

gone_running.jpgNike Women has this little feature on their website: ‘Gone Running‘. It’s basically a clock that you can hang up, to let others know when you’ll be back from running. On the website you can drag the clock and see a tag line for every 15 minutes. The best one: ‘9:45 PM – The internet will be here when you get back. Promise’.
You can also get one in your snail mail … but I haven’t figured out how.
found @

Sport Djellabas

August 6th, 2007

djellabas.jpgFrançois Curlet made these 3 Djellabas; a Nike one, an adidas one and a Fila one.

Nike AF1 Supreme Canvas

July 27th, 2007

It’s been a while since I was excited about some new Nike Air Force 1 releases … ok, I’m still waiting for these Supreme Berlin ones. But these Supreme Canvas ones, damn hot! This picture doesn’t really do them any justice, the detailed ones at the Nike1Love blog do.


Target spam

July 25th, 2007

I’ve received some interesting comments lately. Apparently someone found out about my sneaker addiction and decided to help me out with this great offer.

dear buddy

Welcome to alibaba2009 trade CO.,LTD ,we are glad to know that you need Nike shoes. Long-dev is a professional shoes supplier in China.We are a real supplier of nike shoes,including other shoes such as:adidas puma prada etc.. We can supply the whole range of nike shoes with perfect quality and competitive price.There are many kinds of shoes for your choice.We can supply the shoes in stocks, and friendly service.And we are very glad to receive your enquiry.
Our main customers are from Europe Countries?North and South America Countries and we know well about the requirements for those markets,Long-dev sincerely hope to make a long mutual and beneficial business relationship with you.
Please do not hesitate to contact us if you are interested in our products.

Isn’t that great … right. Until I saw these brand logos on their website.


Mmmh … Guggi.

Broom Dance

July 25th, 2007
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No, this isn't related to Harry fucking Potter, it's Turbo doing some breaking to Kraftwerks 'Tour de France'. Hell yeah, 2 news items combined in one!

Log out, shut down, …

July 17th, 2007


Something tells me that I should get this t-shirt. Does anybody know where I could buy one?

Nike Vintage Running II

July 17th, 2007

nike_logo.jpgApparently Nike doesn’t care anymore about its logo … Ever logo on the tongues in the collection on Nike Vintage Running, is mirrored. Spotted by an eagle eye on the Crooked Tongues forum.