Gui Borchert

June 29th, 2007

Gui Borchert is an associate creative director at R/GA, the online agency that is responsible for most of Nike’s websites. You can find almost every design for Nike in his portfolio. One of them is a series of concept boards and alternate directions for the Nike+ website. It’s very interesting to see how the different ideas developed to what the current website looks like. I hope that Nike will relaunch its running websites soon as one and use the screen real estate a little better than as they do now.
Here are 2 mock-up’s for the Nike+ website.



Nike+ Addicted

April 24th, 2007
[kml_flashembed movie="" width="640" height="500"/]

True dat, true dat. I enrolled myself for the Berlin Marathon 2007!
A nice TVC by Wieden + Kennedy Amsterdam.

3 days later

April 3rd, 2007

It has been 3 days now since the Berlin Half Marathon and I’m looking for a new goal. Should I try a full marathon right away or should I try to gain more speed and endurance first? Questions about questions …
Yesterday, a strange kind of muscle ache kicked in, one like I have never experienced before. I knew I should have done some cool down and stretching afterwards but I was too high … runner’s high. I’ll try to get rid of it tonight with a slow run, it’s really strange not having a training schedule anymore. Speaking of runner’s high, there are some parts of the half marathon where I only have vague memories, it’s really strange.
If Apple and Nike wouldn’t have teamed up together to create this whole Nikeplus system, I would still not be able to run a few kilometers. Actually my uncle, who is an experienced marathon runner, laughed at me when I told him I started running because of a gadget. Who cares, I enjoy it and will continue doing so.

Here are 2 more graphics from the Nikeplus website which show the work I did during the last weeks and months. Damn, I ran over 170 km in March!

nikeplus months

nikeplus runs


April 1st, 2007

I made it! I finished the Berlin Half Marathon in 1 hour, 41 minutes and 35 seconds! Hell yeah!
So unfortunately my motivation soundtrack got a little messed up ;-)

The weather was nice, a lot of people were cheering along to road, maybe that gave me that speed bump. Although I lost some time the first kilometers because I had to overtake a lot of people.

Here’s the little graphic that nikeplus spit out afterwards.

Half Marathon of Berlin

Maybe you notice that the time and distance aren’t right. Well I didn’t push the start and stop button exactly when I passed the start and finish line. And apparently I need to recalibrate my Nike+ set to match the right distance again. So my actual average pace was around 4’48”/km.


March 22nd, 2007

10 days to D-Day a.k.a. the Berlin Half Marathon. Time to boot up the motivation machinery. The most important thing at that day will be the playlist on my iPod. So here is my current selection, maybe I’ll adjust it a little towards D-Day.


00:00:00 – Jürgen Paape – So weit wie noch nie

As far as never before, true dat true dat, I never ran that far before.

00:05:59 – Ellen Allien – Alles sehen (Miss Kittin remix)

It will probably be a little too late to check out the Pariser Platz and the Brandenburger Tor (Brandenburg Gate), but hey I passed here many times before so no big deal.

00:09:57 – Sascha Funke – Strassentanz

I think the title of this track is perfect for the area around the Siegessäule (Berlin Victory Column). In honour of the Love Parade.

00:14:39 – Tocotronic – Pure Vernunft Darf Niemals Siegen (Superpitcher/Wassermann Single Mix)

Reason my never win, I guess that’s why I’m here.

00:18:35 – Superpitcher – People

I hope there will be some cheering people along the road

00:24:24 – Minilogue – Hitchhikers Choice

An excellent track with an excellent video! I don’t think I’ll need to hitchhike to finish this one.

00:33:20 – Paul Kalkbrenner – Steinbeisser

Stone biter, as soon as I saw the title of this track I knew I had to add it. By now I should be around Schloss Charlottenburg and running steady at 5.10 minutes a kilometer (wishful thinking).

00:40:22 – Ada – And more

That’s right, halfway is still a few kilometers away.

00:46:30 – Peter Grummich – A roboter

Halfway point, I’ll love it when I hear that on my Ipod. Nike+ just rocks.

00:50:45 – Ada – Believer

Yeah I can do this. I should reach Kurfürstendamm by now.

00:58:09 – The Hacker – Fading away

Runner’s High may kick in NOW. Please!

01:02:53 – Ellen Allien – The brain is lost

You bet! So I probably won’t notice the Kaiser-Wilhelm-Gedächtniskirche and the KaDeWe.

01:08:11 – Tomas Andersson – Numb

No comment.

01:11:52 – Gui Boratto – Beautiful life

Stay positive!

01:20:22 – Oliver Hacke – 8:20

Another long track to pass time.

01:28:48 – Sascha Funke – Forms & shapes

I’m curious if I will still be able to recognize something.

01:32:44 – Lawrence – Untitled 07

One of my favorite tracks! I can smell the victory and Checkpoint Charlie.

01:38:32 – Jeff Mills & Montpellier Philarmonic Orchestra – The bells

Leipziger Strasse, here I come.

01:44:15 – Tomas Andersson – Happy happy

I hope to cross the finish line during this track. Happy Happy!

01:48:15 – Closer Musik – Maria

Shit, something went wrong … my knee, my hip? Damn.

01:53:24 – Lawrence – Spark

This is embarrassing. I hope no one sees me half dead on the Karl-Liebknecht-Strasse.

02:00:07 – Mayer/Aguayo – Slow

My cool-down track. Sieg!

The only thing that I’m afraid of … will the battery of my iPod last?

194 posts later

February 14th, 2007

So it has been 194 posts since I posted my last achievements …

1. Yesterday I ran 5 km in 25’31” which is ok after my knee problems of the last weeks. My records on the 5 km is 25’00”, with the amazing pace of 5’00” per kilometer … math is so easy.

2. Yesterday I passed my drivers test, so now I can rush to the Berlin Lamborghini dealership and get this car.

3. This is post number 695.

Map It

February 2nd, 2007


Nike+ just launched the beta of a new service: Map It. Now you can draw, describe, tag, share routes with the whole Nike+ community and they can rate the route. You’ll only find this feature on the USA Nike+ website for now, but no one says you can’t login there right. So here is the route for the Berlin half marathon 2007.
The whole flash interface isn’t that easy to use as other Google Maps mashups,
but still very well done!

Nike+ New Year’s Resolution

December 27th, 2006

Nike+ is running (lol) this new campaign “Nike+ New Year’s Resolution”. The users are challenged to say how much miles they will run in January and what they will do when they don’t keep their resolution. Ofcourse there are some clips to illustrate this: “Become nosehairless”, “Skate like a princess”, “Bob for lobsters” or this one … “Ride Helga”.

[kml_flashembed movie="" width="640" height="500"/]

Actually, my new year's resolution is to run the Berlin half marathon on April 1st, no joke!

Nike Amp+

November 28th, 2006

nikeamp.jpgSomeone found something interesting in the Men’s Health 2007 Tech Guide under Media Players … a future product for Nike+: the Nike Amp+. Looks good, just the bluetooth thing bothers me a little … my iPod nano doesn’t have bluetooth. So running is all about wireless these days … your wireless heart rate monitor, your wireless Nike+ kit and your wireless Nike+ remote …
There’s some more background at Ars Technica.

Playlist miscues can ruin a run. That’s the impetus behind this wrist-mounted Bluetooth remote, which lets you browse through songs on your iPod or check your run times without fumbling with the player. It syncs up with the Nike+iPod running system via Bluetooth wireless connection, displaying information on an illuminated LED readout hidden beneath the matte-finish face of the bracelet. Just stash your iPod in your pocket – no more fiddling with the sweat-slicked dial.

6.68 km

November 21st, 2006


6.68 km – 34’53” – 5’13″/km – 460 calories
Nike+ rocks!